1. Animated feature films in Europe by Marc Vandeweyer General Director CARTOON June 2009

2. Animation films produced in EU per decade

3. Admissions in EU for ALL animation films 51 million 2002 122 million 2006 The audience increased by 140% in 5 years

4. Admissions in EU for EUROPEAN animation films 4 million 2003 25 million 2005 x 6

5. CARTOON With the support of the MEDIA Programme  Cartoon FORUM  Cartoon MOVIE  Cartoon MASTERS With the support of MEDIA International  Cartoon CONNECTION

6. 1O YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FILMS IN THE EUROPEAN UNION (1999-2008) André Lange Head of the Department for Information on Markets and Financing, European Audiovisual Observatory ANNECY/MIFA 2009 / EUROPA DISTRIBUTION DISTRIBUTION WORKSHOP Optimizing the distribution of an independent animated feature in Europe (9-10 June 2009)

7. OBJECTIVES OF THIS PRESENTATION  TO ILLUSTRATE THE STRATEGIC IMPORTANCE OF ANIMATION FEATURE FILMS FOR THE EUROPEAN FILM INDUSTRY  TO ANALYSE SUCCESS IN THEATRICAL DISTRIBUTION  TO ANALYSE SUCCESS WITHIN NATIONAL AND EUROPEAN MARKETS

8. 10 YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FEATURE FILMS IN EUROPEAN UNION (EUR 27) (1999-2008)  454 animation films in theatrical distribution (all origins)  292 produced during the period, 157 before 1999, 5 with production date not identified  978,3 million admissions on a total of 8,7 billion  11,3 % of all admissions in EUR 27 during the period

9. ORIGIN OF ANIMATION FILMS WITH THEATRICAL RELEASE IN EUROPEAN UNION DURING 1999-2008

10. ORIGIN OF EUROPEAN ANIMATION FILM PRODUCED IN EUROPE (1999-2008) Only with films theatrical release In case of co-production, leading co-producer taken into consideration

11. CO-PRODUCTION OF RELEASED ANIMATION EUROPEAN FEATURE FILMS (1999-2008)

12. MARKET SHARE OF ANIMATION FEATURE FILM ADMISSIONS IN THE EUROPEAN UNION (EUR 27) (1999-2008)

13. BREAKDOWN OF THE 73,4 MILLION ADMISSIONS FOR EUROPEAN ANIMATION FILMS IN EUR27 BY COUNTRY OF ORIGIN (1999-2008)

14. BREAKDOWN OF ADMISSIONS FOR EUROPEAN ANIMATION FILMS BY TERRITORY (1999-2008)

15. Shrek 2US200442,9 Finding NemoUS200342,8 Ice Age : The MeltdownUS200637,8 Shrek the ThirdUS200734,7 RatatouilleUS200731,6 TarzanUS199930,3 MadagascarUS200528,5 The IncrediblesUS200427,8 The Simpson MoviesUS200726,5 Toy Story 2US199924,8 THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions

16. THE GB inc/US ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million Chicken RunGB INC / US200015,5 Wallace & Gromit in The Curse of the Were-Rabbit GB INC / US200513,4 Flushed AwayGBINC /US20068,3 ValiantGB INC / US20054,7 The Tale of DespereeauxGB INC20080,6

17. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008)

18. THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions FOR MORE DETAILS : LUMIERE DATABASE OF THE EUROPEAN AUDIOVISUAL OBSERVATORY  http://lumiere.obs.coe.int http://lumiere.obs.coe.int  http://www.obs.coe.int http://www.obs.coe.int

19. Cartoon MOVIE ObjectivesResults Speed up the financing Increase films’ production Improve cross-border film distribution Structure a pan-European distribution strategy ✓ Achieved Speed up the financing

20. Speed up the financing Cartoon Movie 1999-2008  123 films secured financing on 305 submitted projects / films  40 %  When presented more than once in the Cartoon Movie process project in concept > in development > film in production > completed film  64 %

21. Cartoon MOVIE ObjectivesResults Speed up the financing Increase films’ production Improve cross-border film distribution Structure a pan-European distribution strategy ✓ Achieved ✓ Increased Increase films’ production

22. Increase films’ production: Cartoon Movie 1999-2008  99 completed films 24 films in production = 123 fully financed films  Global budget: 800 million EUR Average per film: 6 675 000 EUR

23. Structure a pan-European distribution strategy Cartoon MOVIE ObjectivesResults Speed up the financing Improve cross-border film distribution ✓ Achieved ✓ Increased ✓ Improved Increase films’ production Improve cross-border film distribution

24. Improve cross-border film distribution Admissions for the films presented at Cartoon Movie  Over 300 000 admissions: 40%  Over 500 000 admissions: 25%  Over 1 000 000 admissions: 17%  Over 2 000 000 admissions: 9%

25. Structure a pan-European distribution strategy Cartoon MOVIE ObjectivesResults Speed up the financing Improve cross-border film distribution ✓ Achieved ✓ Increased ✓ Improved Increase films’ production Starting Structure a pan-European distribution strategy

26. Distributors attendance Cartoon Movie 1999-2008

27. Buyers attendance (incl. distributors) Cartoon Movie 1999-2008

28. Participants attendance Cartoon Movie 1999-2008

29. What European producers should improve  Identify the right target  Wait for the right moment to start production

30. Financing  Diversification of financing sources tax shelters, cine regio…  Nordic countries presence Denmark, Sweden, Norway  Specificities linked to animation

31. Recent market evolutions  3-D stereoscopic  Video games  New distribution platforms

32. 2 enlightening examples  Panique au Village  Niko & the Way to the Stars