1. Social Media Tom Lehman Lehman Associates, LLC Alexandria, VA

2. Lehman Associates Associations and Supplier Companies Strategy consulting for technology and marketing Customer Satisfaction, Market & Member Research Web / Internet Strategy / Social Network Strategy The Lehman Reports™ industry research series Founded 1992, recent move to Alexandria, VA

3. Working at the confluence of Strategy, Information, and Technology

4. Lehman Reports™ Industry Studies of the Use and Satisfaction with Technology Products and Services – Association Management Software: 2006-2011 – AMS International (CA, AU, UK): 2010 – Technology Products and Services: 2011 – Fundraising Software

5. SM Activity Snapshot Preliminary Findings: 2011 Lehman Reports Technology Study

6. Social Media Activities Preliminary Findings: 2011 Lehman Reports Technology Study

7. SM Provider Status Preliminary Findings: 2011 Lehman Reports Technology Study

8. Satisfaction, Challenges Preliminary Findings: 2011 Lehman Reports Technology Study

9. Measuring Success

10. Preliminary Findings: 2011 Lehman Reports Technology Study

11. Channel Integration

12. Social Media / Networking Mobile

13. Key Points Challenge is building communities and activity – Requires development and marketing resources, SM providers can help Set some type of goals, adopt a measurement strategy to monitor success Integrate SM activities with other communications and marketing channels

14. Questions? Thanks! Tom Lehman President Lehman Associates, LLC Lehman Reports™ 703.373.7550 tlehman@ansible.com www.ansible.com www.lehmanreports.com