1. © 2013 IBM Corporation For internal IBM or IBM Business Partner use only—not for client distribution Software Subscription and Support Developing client opportunities with IBM Software Subscription and Support BP best practice webinar Friday, 18 th October 2013 – 11.00 am – 12.00 mid-day 1

2. © 2013 IBM Corporation For internal IBM or IBM Business Partner use only—not for client distribution Software Subscription and Support IBM World Wide Software Subscription & Support Marketing & India Channel Sales are holding a 1 hour Web Cast on Software Subscription & Support "Best Practices" from Business Partners. 2 Objective - 1) 10 minutes high value pitch on top selling customer reference. Why do you sell S&S, Why IBM?, benefits to customers, benefits to your business. 2) Sharing industry best practice, S&S value selling, install base growth, market share and customer loyalty. 3) Again, this India webinar is a “pilot” initiative, being replicated to WW. Agenda: IBM Software Subscription and Support overview Why Software Subscription and Support matters to our Business Partners Benefits of Selling S&S & growing install base Benefits to customers Customer Information & Business need Industry, market share IBM Solution implementation Contact information Questions

3. © 2013 IBM Corporation For internal IBM or IBM Business Partner use only—not for client distribution Software Subscription and Support 3 WW S&S Marketing & Webinar Team Laurie Casey Worldwide Sales WW Subscription & Support Program Manager Business Programs Manager Bagya Jogunoori, Market Segment Manager, Worldwide Software Subscription & Support Marketing Roopeshaditiya Nagaraj Marketing Market Manager, IM Brand S&S Marketing Apra Sahney, Software Sales Marketing Manager Social Media Business Programs Manager Sapna Muralikrishnan, WW Channel Marketing Manager, IM Brand, ASL Partners Bharat Bedi, Market Segment Manager, Worldwide Software Subscription & Support Marketing Trishala Jain, Market Segment Manager, Worldwide Software Subscription & Support Marketing Shreya Sengupta, DP Specialist, S&S & RTE Sukhendu Ghosh, Marketing Manager, Market Management People Manager