1. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial Speakers David Christopher Senior Programme Leader, Oracle EMEA Frank Bradley Social Media Business Analyst, Oracle EMEA Disclaimer: The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle.

2. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial Content Why is a social media strategy important? – Video How to develop a social media strategy – Developing a clear vision – Phase 1: Building a Foundation – Phase 2: Raising Awareness – Phase 3: Driving Adoption Roadmap to Adoption (individuals and teams) Learning Points

3. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial Communication & Collaboration Gap Gen X Gen Y Working together Inefficient Ineffective Why is a social media strategy important?

4. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial VIDEO Why is a social media strategy important?

5. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy

6. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial Mission Statement “ To create a socially enterprise where working across geographical locations, lines of business, and management chains is second nature, enabling solutions to business challenges. ” stopthinksocial Way of Working “ To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ” How to develop a social media strategy Developing a clear vision connected collaborative innovative

7. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 1: Foundation

8. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 2: Awareness

9. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Roadmap to Social Adoption

10. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Step 2 Step 3 Identify some introductory videos

11. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Step 2 Step 3 Build a social business community Allows Early Adopters to engage with one another

12. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Early Adopter Plan (Individuals) Step 1 Step 2 Step 3 Identify the right tool for the right job

13. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Roadmap to Social Adoption

14. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 1. To achieve adoption of many with few resources Solution: Change Agent Model A senior executive who fully supports the transition of their team / business area An empowered leader who is to be accountable for the transition of their team / business area

15. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 2. This requires a significant “change in mindset” for many Challenge 2 A Social Media Change Workshop to educate Change Agents on the change barriers of adopting a more social way of working Solution: Change Workshop Train the trainer type approach Make it interactive (min 70%) Use the collective intelligence of the delegates to identify and solve change barriers Make it remote (i.e. not face to face)

16. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 3. People will focus on the technology Challenge 2 Challenge 3 Solution: The POST Method (Groundswell)

17. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 4. Too many tools – confusing ! Challenge 2 Challenge 3 Challenge 4

18. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 5. Does this actually reduce email whilst improving working methods? Challenge 2 Challenge 3 Challenge 4 Challenge 5 Solution: Proof of Concept / Use Cases / Testimonials EMEA Recruitment (pilot) Corporate Social Leadership “Reduced email by at least 50% in my team” “Far more collaborative, more sharing of ideas and better understanding of joint ownership” Customer Success Business Operations (DE) Vice President of EMEA Recruitment EMEA HR Business Operations (FR) Education

19. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial How to develop a social media strategy Phase 3: Adoption…Team Adoption Program Challenge 1 6. Supporting and evolving “change agents” Challenge 2 Challenge 3 Challenge 4 Challenge 5 Challenge 6 Solution: Aftercare Program

20. Social Networking & Business Collaboration www.stopthinksocial.com @StopThinkSocial 1. The social technologies enable the strategy, they don’t define it ! 2. The “change in mindset” required should not be under-estimated 3. Start small – Quick Win – BIG Impact 4. Social Media is about PEOPLE… Learning Points How to develop a social media strategy Disclaimer: No emails were exchanged in the making of this presentation