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Published byJanis Charles Modified over 9 years ago
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AP Degree in Marketing Management Top Up in International Sales and Marketing Management YOU CAN CHOOSE BETWEEN TWO PROGRAMMES:
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International Marketing and Sales (10 ETCS) The course includes: Economics (5 ETCS) The course includes: Communication, Organization and Management (10 ETCS) The course includes: Business Law (5 ETCS) The course includes: A: Strategic analysis of the company and the surroundings + innovation A: Company analysisA: CommunicationA: Sources of Law B: Basic statisticsB: Micro-economicsB: Organization structure B: Contract Law C: Making and analysing the supply chain C: Legal market relations D: The company’s legal conditions AP Degree in Marketing Management
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International Marketing and Sales (10 ETCS) The course includes: Economics (5 ETCS) The course includes: Communication, Organization and Management (5 ETCS) The course includes: Business Law (5ETCS) The course includes: Electives (5 ETCS) You can choose between: A: Market Analysis (and Basic Statistic) A: Investment and Finance A: Managing the supply chain A: Damages outside contract A: Statistics or B: Growth StrategyB: Descriptive Economics and Trade theory B: Cultural analysisB: Danish and International rules of buying and selling goods B: Promotion and Advertising or C: Market selection and Penetration Strategy C: InnovationC: Security of creditC: Entrepreneurship AP Degree in Marketing Management
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International Marketing and Sales (10 ETCS) The course includes: Economics (10 ETCS) The course includes: Communication, Organization and Management (5 ETCS) The course includes: Electives (5 ETCS) You can choose A: Strategic Marketing A: Macro Economics A:Organizational Development A: Managerial Economics B: Sales and Negotiation B: Budgeting and Optimizing Parameters B. Sales and Project Management AP Degree in Marketing Management
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Bachelor in International Sales and Marketing All in all you have to have 30 ETCS points!! Sales and Marketing Organisation and Management Logistics Economics Law Methodology Sales and Marketing 11 ECTS Organisation and Management 3 ECTS Logistics 3 ECTS Economics 4 ECTS Business Law 4 ECTS Methodology 5 ECTS Core component : The Background for a Company’s sales including semester project The Customer as Starting Point Compulsory course element 1: The Customer as Starting Point Industry and competitors Compulsory course element 2: Industry and competitors Innovation Compulsory course element 3: Innovation Theory and Methods Compulsory course element 4: Theory and Methods
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Bachelor in International Sales and Marketing All in all you have to have 30 ETCS points!! Sales and Marketing Organisation and Management Logistics Economics Law Methodology Sales and Marketing 8 ECTS Organisation and Management 4 ECTS Logistics 4 ECTS Economics 4 ECTS Elective subject 10 ECTS Core component : Business Development with an International Perspective including semester project Developing the Sales Base Compulsory course element 5: Developing the Sales Base The Sales Performance Compulsory course element 6:The Sales Performance Follow-up and Retention Compulsory course element 7: Follow-up and Retention
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