1. Textbook Reviews By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration Air Transportation A Management Perspective

2. Alexander T. Wells John G. Wensveen Fifth Edition 2004 New Update : Sixth Ed. 2007

3. Contents Chapter 1 Aviation :An Overview Chapter 2 Historical Perspective Chapter 3 Air Transportation : Regulators and Associations Chapter 4 The General Aviation Industry Chapter 5 The Airline Industry Chapter 6 Economic Characteristics of the Airlines Chapter 7Airline Management and Organization Chapter 8Forecasting Methods Chapter 9Airline Passenger Marketing Chapter 10Airline Pricing, Demand, and out Determination Chapter 11Air Cargo Chapter 12Principles of Airline Scheduling Chapter 13Fleet Planning : The Aircraft Selection Process Chapter 14Airline Labor Relations Chapter 15Airline Financing Chapter 16International Aviation

4. Chapter 1 Aviation :An Overview

5. Chapter 2 Historical Perspective  historical sketch of USA airline and general aviation  Airline Deregulation Act. 1978  Post deregulation Evaluation 911 effects  A new Era in Aviation Boeing Low Cost Carriers Business General Aviation

6. Chapter 3 Air Transportation : Regulators and Associations Regulators DOTFAATSANTSB DOT : Department of Transportation FAA: Federal Aviation Administration NTSB: National Transportation Safety Board TSA: Transportation Safety Administration ICAO : International Civil Aviation Organization ICAO : International Civil Aviation Organization IATA International Air Transportation Aviation IATA International Air Transportation Aviation

7. Chapter 4 The General Aviation Industry Factor Affecting G.A. Uses of Aircraft AirportMarket

8. Chapter 5 The Airline Industry Structure of the Airline Industry Regional Carries Major and National Carries Role of Airline industry Airline Certification

9. Chapter 6 Economic Characteristics of the Airlines  Oligopolistic  Market Share  Barrier to Entry  Economic Characteristics –High Technological Turnover –High Labor and Fuel Expenses –The Competitive Advantage of Schedule Frequency –Sensitivity to Economic Fluctuations – Close Government Regulation

10. Chapter 7 Airline Management and Organization Management PlanningOrganizingStaffingDirectingControlling

11. Chapter 8Forecasting Methods Objectives Analysis Planning Control Forecasting Methods Time Series and Trend Analysis Smoothing the Variation Judgment Methods

12. Chapter 9 Airline Passenger Marketing Marketing Mix in Airline Market Segmentation Computerized reservation systems (CRSs) Business Class Service Code Sharing Hub and Spoke Service Advertising and Sales Promotions

13. Chapter 10 Airline Pricing, Demand, and out Determination Trend in Domestic Passenger Airfares No-Frill Airfare Types of Passenger Fares Airline Cost –Direct Operating Cost –Indirect Operating Cost –Fixed and Variables Cost Load Factor

14. Chapter 11Air Cargo Historical Overview –Air Express –Overnight Air Express –Type of Carrier Air Freight Rates Special Air Freight Services –ULDs –Pickup and Delivery Services Factors Affecting Air Freight Rates –Cost of Services –Volume of Traffic –Value of Services –Competition

15. Chapter 12 Principles of Airline Scheduling Internal Factors Equipment maintenance requirements Flight Operations –Runway length –Fuel Capacity –Air Traffic Control –Crew Facility constraints – gate position –Ticket counter –Baggage handling –Ground equipment Marketing Factors External Factors Airport Authorities Local Communities Hotel Operators Travel Agents Air Freight Shipper

16. Chapter 13 Fleet Planning : The Aircraft Selection Process Factors in Fleet Planning –The Pre deregulation –Hub and spoke system –Technical Aspects –Fleet Commonality –Long Range Aircraft Planning Process –Information Needed –Systems Constraints –Aircraft Evaluation –Financial Evaluation

17. Chapter 14Airline Labor Relations 35 % Operating Cost Airline Union Bargaining Process Trends of Human Resource Management

18. Chapter 15Airline Financing Sources of Funds Internal Sources Commercial Bank Finance and Life Insurance Companies Investment Bank Leasing Vendor Financing Venture Capital Cash Management Financial Planning Cash Flow Cash Budgeting

19. Chapter 16International Aviation International Air Law –The Warsaw Convention 1929 –The Chicago Convention 1944 Freedoms of The Air –First Freedom –Second Freedom –Third Freedom –Fourth Freedom –Fifth Freedom –Sixth Freedom –Seventh Freedom –Eighth Freedom Airline Alliances : One World, Star Alliances, Sky Team