1. January 19, 2011 IU Communications & Marketing Conference New Tools 1: Digital Asset Management System Greg Polit IU Public Affairs & Government Relations Matt Gunkel Kelley School of Business

2. What is a Digital Asset Management? Digital asset management (DAM) is a process that allows for cataloguing, storage, retrieval and distribution of digital assets. January 2011IU Communications and Marketing Conference

3. IU’s Digital Asset Management System NetXposureNetXposure has been selected as IU’s DAM Pilot in progress Currently working on –Organizational Schema –Metadata –DAM Customization for IU –Migration of the pilots groups January 2011IU Communications and Marketing Conference

4. IU’s Digital Asset Management System Who is it for? –Production system open to all IU staff –Public interface open to IU alumni, media, general public. Includes e-commerce component –Benefits Efficiencies in storage Asset sharing/retrieval Reduces the need to contract for new assets Reduces workflow costs on common tasks Can be used to expose galleries January 2011IU Communications and Marketing Conference

5. IU’s Digital Asset Management System How DAM benefits Marketing –Provides central service for picture upload Student at a live event virtually instant for our use Photographers/Videographers outside of IU –Stop paying for new assets of existing items –Collaborate on events at the University Level –Leverage Your largest resource students! January 2011IU Communications and Marketing Conference

6. IU’s Digital Asset Management System What do I need to think about for DAM to work –Tagging –Sharing –Automating –Training January 2011IU Communications and Marketing Conference

7. NetX DAM Architecture January 2011IU Communications and Marketing Conference

8. Next steps Currently DAMS is running in the test environment Images.iu.edu public portal is available in beta, needs further customization Internal billing functionality will be added in March, credit card processing available in July Next Generation storage available before the end of fiscal year CAS authentication Taxonomy January 2011IU Communications and Marketing Conference

9. How do I get involved Subscribe to the dams-l listserve Become part of the pilot. Send the request to: dams@indiana.edu dams@indiana.edu January 2011IU Communications and Marketing Conference

10. IU’s Digital Asset Management System Quick Demo January 2011IU Communications and Marketing Conference