1. Mobile Monday at #semperaula 6.4.2009 Mobile Tags : QR Codes & Co. What is cool and what is missing

2. Mobile Monday at #semperaula 6.4.2009 Themes: - Mobile Tags - QR Codes in Japan - And in the West? - Why Mobile Tags are cool? - What is missing? - What Kaywa does. - DokoDare Demo (outside)

3. Mobile Monday at #semperaula 6.4.2009 Mobile Tags = Mobile phone is a barcode scanner Mobile phone is also an internet browser

4. Mobile Monday at #semperaula 6.4.2009 Mobile Tags & Mobile Internet - Up-to-date - Interactive - Multimedia (Audio, Video etc.) - Creates a bridge between traditional and digital media - One can measure it live

5. Mobile Monday at #semperaula 6.4.2009

6. Japan: A success story since 2003

7. Mobile Monday at #semperaula 6.4.2009 And in the West? Still too many competing codes Open Code Standards: QR Code, Datamatrix, (Aztec) Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag Slow Adoption/Integration by Telecoms QR Code: Japan, Australia (Telstra), Telekom Hungary QR Code: Trials by Deutsche Telekom EzCode: Trials by Spain‘s Telefonica Proprietory use of Datamatrix: France But there is hope...

8. Mobile Monday at #semperaula 6.4.2009 Some organizations have voted Handset Manufacturers Nokia : Datamatrix, QR Code Japanese Handsets/Asus (Taiwan): QR Code Google Android: QR Code, EAN Organizations IATA: QR Code, Datamatrix, Aztec GS1: EAN, Datamatrix, QR Code OMA: Datamatrix, QR Code Major Reader Developers Nowadays support of Datamatrix and QR Code is a must

9. Mobile Monday at #semperaula 6.4.2009 What is cool about Mobile Tags? Global Easy to understand (symbolic value is fantastic) Easy to set up Decentralized Low cost for client No cost for user Immediate (once Reader is open)

10. Mobile Monday at #semperaula 6.4.2009 What is still missing? End of code fragmentation Reader on top deck (one click scan) Good cameras on all phones Definition for online and offline use (ex. Vcard) Federation, Lobby of involved parties (especially between reader owners and reader owners and telecoms) Transformative examples (outside of Asia)

11. Mobile Monday at #semperaula 6.4.2009 What is Kaywa trying to do Open debate and defense of standards to ensure interoperability (here and on the web: http://mobile.kaywa.com) Businessmodel that works for everyone Showing by example (http:// qrcode.kaywa.com) Seminars and talks with telecoms, GS1 and reader owners dokodare.kaywa.com / Extended packaging

12. Mobile Monday at #semperaula 6.4.2009 DokoDare Demo : dokodare.kaywa.com Download #semperaula Sticker as PDF: http://mobile.kaywa.com/files/dokodare_momo.pdf

13. Mobile Monday at #semperaula 6.4.2009 Questions? Thanks for your attention http://id.kaywa.com/roger roger.fischer@kaywa.com +41 78 607 75 06