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Published byAugust Curtis Modified over 9 years ago
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1 Expanding and Diversifying the Reach of Verizon Wireless Prime Customer Prospects By Adding To the Verizon Wireless Media Mix
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2 Verizon Wireless is the Market Leader in Phoenix. 32.5% of Cell Phone Owners Use Verizon.
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3 Verizon Wireless is the Leader Among The Arizona Republic & azcentral.com Audience Reach Your Customers & Those of Your Competition!
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4 Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age 25-54. 24.2% of Phoenix Verizon Customers are Age 18-34.
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5 Verizon Wireless Age Demo Analysis 59.7% of Phoenix Verizon Customers are Age 25-54. 24.2% of Phoenix Verizon Customers are Age 18-34.
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6 The Internet is the Most Highly Targeted Medium in Reaching Phoenix Verizon Wireless Customers.
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9 azcentral.com Delivers Verizon’s Prime Demographic Targets
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10 Adding to the Mix To Reach ADULTS 25-54 in the Phoenix Market
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11 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (58.2%) 894,800 (64.9%) 996,700 (62.8%) 965,100 Reach of Adults 25-54 REACHING ADULTS 25-54 IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 25-54’s
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12 Adding to the Mix To Reach ADULTS 18-34 in the Phoenix Market
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13 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (40.4%) 360,700 (47.4%) 423,900 (45.6%) 407,000 Reach of Adults 18-34 REACHING ADULTS 18-34 IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different 18-34’s
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14 Adding to the Mix To Reach CELL PHONE OWNERS in the Phoenix Market
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15 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (63.2%) 1,290,700 (69.2%) 1,414,400 (67.4%) 1,376,200 Reach of Cell Phone Owners REACHING CELL PHONE OWNERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Cell Phone Customers
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16 Adding to the Mix To Reach VERIZON WIRELESS CUSTOMERS in the Phoenix Market
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17 Source: The Media Audit Sept-Oct 2006 #1 local website in Phoenix (68.5%) 455,100 (75.7%) 503,000 (72.3%) 480,700 Reach of Verizon Wireless Customers REACHING VERIZON CUSTOMERS IN THE PHOENIX MARKET Adding azcentral.com to the mix offers more and different Verizon Wireless Customers
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