1. Souvenir Chullo (chew-yo) Karlye Enkler Patrick Jones Alex Touch

2. Peru  Land-1.28 million km²  Water-5,220 km²  Population:28.7 million  Climate: Tropical in the East and Desert in the West, Temperate to Frigid in the Andes  Official Languages: Spanish and Quechua  Currency: Nuevo Sol (PEN)

3. Flag  Flag  Red  White  Symbol: Peruvian Coat of Arms  Shield  Wreath  Vicuna: Lama-like animal of the Andes  Cinchona Tree  Cornucopia Spilling out Gold Coins: Represents Wealth and Prosperity  Officially adopted on February 25 th 1825

4. Product: The Chullo  Knitted Hat with Earflaps  Earflaps can be tied under the chin for added warmth  Used in the Andean Mountain region since pre- Hispanic times  Made of wool to insulate heat  Alpaca  Llama

5. Our Chullo  Green Hat- The countries landscape  Brown brick around base of hat- Inca housing  Blue inside- Lake Titicaca  Inca trail around hat  Ear Flaps  Peru Flag  Outline of country with “Peru” in it  White top- Mountains of Peru  Braids green- Wreath as seen on crest

7. Our Chullo Design

9. Goals  Short term goal (one year): To make and sell 250,000 Chullos, with the approximate income of 4 million USD  Long term goal (five years): To expand company to other regions. To make and sell 5 million hats, making a total of 15 million USD

10. Target Market  Tourists of all ages  People who want to bring back a souvenir that has been part of the Peruvian culture since before the Hispanic influence of the area  People who want to bring back a little of everything they may have visited during their vacation

11. Pricing  Average income: 6,000 USD per year  Average price: American dollars cost is $20-30  Our price:25.50 USD  65.76 PEN

12. Product Distribution  Fly product to three airports  Truck route  From Lima to Nazca  Interstate 1 south for 6 hours  From Cusco to Machu Picchu  Interstate 3 to Interstate 28 B

13. Factory  City: Lima  Address: 434 San Rafael  Zip Code: Lima33  Area: 2,500ft²  Price: $260,000 USD

14. Production

16. Marketing  Flyers and posters  Museums  airports  Internet  Facebook http://www.facebook.com/pages/Chullo/388892027864 700 http://www.facebook.com/pages/Chullo/388892027864 700  Twitter http://Twitter.com/moblie/chullo/market o Instagram  Tumblr  Tv  Commercials

17. Sources  www.jfestate.com/index.php?prop1country=per&prop1type=oth& prop1money=USD&prop1habs=&prop1Txt=&Submit3=Search&id menu=20&clie1name=&clie1email=&clie1namef=&clie1emailf=&p rop1codigonum=20964&prop1id=1019&addprops=x www.jfestate.com/index.php?prop1country=per&prop1type=oth& prop1money=USD&prop1habs=&prop1Txt=&Submit3=Search&id menu=20&clie1name=&clie1email=&clie1namef=&clie1emailf=&p rop1codigonum=20964&prop1id=1019&addprops=x  http://www.indexmundi.com/map/?t=0&v=113&r=sa&l=en http://www.indexmundi.com/map/?t=0&v=113&r=sa&l=en  http://www.sacred-destinations.com/peru/peru-facts http://www.sacred-destinations.com/peru/peru-facts  http://www.go2peru.travel/top_ten.htm http://www.go2peru.travel/top_ten.htm  http://en.wikipedia.org/wiki/Peru http://en.wikipedia.org/wiki/Peru  http://travel.nationalgeographic.com/travel/countries/peru-guide/ http://travel.nationalgeographic.com/travel/countries/peru-guide/  http://en.wikipedia.org/wiki/Chullo http://en.wikipedia.org/wiki/Chullo  http://www.ivillage.co.uk/knit-a-chullo-hat-your-man/139613 http://www.ivillage.co.uk/knit-a-chullo-hat-your-man/139613  http://www.alpacanation.com/alpaca-products/alpaca-products- retail-2.asp?level=category&name=Hat%3A+Chullo&cat=10210http://www.alpacanation.com/alpaca-products/alpaca-products- retail-2.asp?level=category&name=Hat%3A+Chullo&cat=10210  http://www.cabelas.com/catalog/search.cmd?N=0&fsch=true&Ntk =AllProducts&Ntt=hats+peruvian&WT.srch=1&WT.tsrc=PPC&WT. mc_id=google|wom_Outerwear_Headwear|USA&WT.z_mc_id1=sJ xBmbiqA&rid=20&pcrid=14423024716 http://www.cabelas.com/catalog/search.cmd?N=0&fsch=true&Ntk =AllProducts&Ntt=hats+peruvian&WT.srch=1&WT.tsrc=PPC&WT. mc_id=google|wom_Outerwear_Headwear|USA&WT.z_mc_id1=sJ xBmbiqA&rid=20&pcrid=14423024716  www.villagehatshop.com/hats-from-peru.html www.villagehatshop.com/hats-from-peru.html