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Published byRosanna Lindsey Modified over 9 years ago
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I decided to market a product that would be for girls, because many of the girls I know always carry money and they don’t hold back when it comes to spending it. I also have many more friends that are girls so it would be easier to sell to girls than boys.
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Since I decided to sell to girls I had to come up with a girly product. My cousin taught me how to make bows a long time ago and they don’t cost a lot to make so I figured it would easy to market it.
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I am not a very creative person at all which made it very hard to come up with a name for my product so I went with the simplest name I could think of. I decided to name Bella’s Bows. My sister Isabelle really likes the bows I make and I thought it’d be a catchy name since there are 2 B’s in the title.
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Making bows is very simple, all I need is: › Fabric › Hair clips › Hot glue gun › Glue sticks
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Fabric: Cost varies from $1.00-$3.00 per yard depending on the type Hair clips: Cost is $1.50 for six individual clips I already had a hot glue gun and a package of 100 glue sticks so all I needed to pay for was the fabric and hair clips.
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I was clue less on how much to buy, so I went around in all my classes and asked girls if they would buy bows, and showed them a picture of one that I found on the internet that is really similar to mine. Pretty much all said yes, so I bought about $10.00 worth of fabric and $6.00 worth of hair clips.
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Generally the fabric cost about $1.50 and I would buy about 1/3 of a yard. Off each 1/3 of a yard I could make 7 bows, which would be about $5.50 dollar profit. Since the clips were about 25 cents a bow, I just figured to price them at $1.00 per bow.
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To make sure the price was just right, I went in my classes again and asked the girls if they would buy one for a $1.00 and all of them said yes. I also wanted girls to think the price was fair, and I still needed to make a profit and it was just right.
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I decided I wanted my little business to be a Sole Proprietorship. I was being a greedy person and I knew I could make a lot of bows in a short amount of time and I didn’t need another person to help me. I also didn’t want to share any of the profits, considering it was my idea and I didn’t want to have to raise my price for the product.
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When I started making and marketing the product I found out that another girl was selling bows. We were the only 2 people selling bows. The were both the same idea they were just different types. The market I was in was a Oligopoly, because there were only 2 sellers but the products weren't identical.
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Since there was another girl that started selling bows a few days before I did I looked at her prices and talked to some people about how they like her product. A friend that bough one of her bows said she paid $2.00 for one and It fell apart within a few days. Hearing this I decided to put a lot of quality into my product ant to price it lower to make it more appealing to consumers.
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I spent about 3-4 minutes on every bow. I didn’t make them each one by one. I got all the fabric cut it up into 7 sections, the I folded each one, then glued, then attach the clips. It was very similar to an assembly line for one person, but it got the job done really fast because I wouldn’t just sit around and do nothing while the glue was drying. By the time I finished the glue for the 7 th bow the 1 st bow would be ready for the next step.
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Just like most teenagers I have social networks like Instagram, so I decided to use it to my advantage. With having 400+ followers I figured a few of them would be interested. I posted a picture and asked people to comment if interested and a lot of them did.
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All the bows were different so when girls would order them I would pick something specific about that bow that I know would make me remember. Them I would write the girls name down along with the specific bow. After so many orders it felt like the list would never end.
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After selling bows I decided to stop because so many people were ordering it took up all of my time. I counted all of the bows ordered and it was a total of 75 bows. About 5-10 girls would tell me day after day that they didn’t have their money, so I figured I just sell them to other girls that had the money on the spot. This prevented me from loosing money and helped me sell quicker.
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In total for fabric and hair clips I spent $34.50. I sold 75 bows which comes out to $75 and in total I made $40.50 profit. I think I did very well for selling these bows and making all of my money back plus doubled. I would do it again, but not for a while.
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