1. FARC 111- INTRODUCTION TO ART AND DESIGN
GENERAL LEARNING OUTCOMES (COMPETENCES)
On successful completion of this course, all students will have developed knowledge and understanding of:
The role of culture in shaping the lives of the people (awareness)
The relationship of art and design (understanding)
The process of perception (awareness)
Various branches of design and their relationships
The principles which govern the visual realm of design
Understanding the common terminology used in different fields of design
Design process and different stages a designer may go through in this process
In this course students develop an appreciation and respect for:
Their own cultures as well as the others’
Relating design process with cultural and perceptional issues
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2. Culture
The most common choices made by a group of people in a same region.
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3. Culture A way of life that typifies a group.
A system of symbols meanings, cognitive schemata.
A set of adaptive strategies for survival, related to ecology and resources.
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8. So culture will effect on:
Interacting
Ceremonies
Funeral
Wedding
Rituals
Dressing
Social life
Marriage
Personal affects in indoor spaces
Personal life
privacy
Decoration

10. CLOTHING - TRADITIONS

12. FOOD

13. The main aspects effecting the structure of a culture:
NATURE Climatic situation
Region (where the area is located)
……………
SOCIETY Religion
The way of survive
Industrial society
Agricultural society
HUMAN Human needs
Human values

14. The effect of culture in urban scale

15. Effect of culture in architectural scale

16. Key words: Art and Design
Previous discussions: Culture
ART AND DESIGN
AS COMPONENTS OF CULTURE
Key words: Art and Design
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17. Key words: Art and Design
DEFINITION OF ART:
Art is the conscious use of skill, craft and creative imagination in production of what is beautiful, appealing and more than ordinary significance.
Key words: Art and Design
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18. Painting Sculpture Video art Cinema, etc.
Different kinds of visual art:
Painting
Sculpture
Video art
Cinema, etc.
Key words: Art and Design
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19. FOLKLORE – BALLET
Key words: Art and Design
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20. Key words: Art and Design
ART - PAINTING
Key words: Art and Design
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23. Key words: Art and Design
ART-SCULPTURE
Key words: Art and Design
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24. MOBILE SCULPTURES
Key words: Art and Design
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25. Key words: Art and Design
MUSIC
Key words: Art and Design
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26. Key words: Art and Design
Design is the application of creativity to planning the optimum solution of a given problem,
and the communication of that plan to others
Key words: Art and Design
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27. Modes of design: Key words: Art and Design Urban Design
Interior Design
Graphic Design
Landscape Design
City planning
Industrial Design
Architecture
Fashion Design
Key words: Art and Design
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28. Key words: Art and Design
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34. INTERIOR DESIGN
Key words: Art and Design
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35. INDUSTRIAL DESIGN
Key words: Art and Design
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36. INDUSTRIAL DESIGN

38. INDUSTRIAL DESIGN

39. WHAT ARE DESIGN ELEMENTS ?
In general DESIGN ELEMENTS are VISUAL COMPONENTS used in creating a composition or a design organization
ARCHITECTURAL DESIGN ELEMENTS are MORE than just VISUAL components: In addition, they have functional, structural, spatial and other roles.
Key words: Design Elements
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40. Elements of ART Elements of Design Space Color Line Shape Texture Form
General table for elements of design and art
Elements of ART
Elements of Design
Space
Color
Line
Shape
Texture
Form
Value
Type
Key words: Design Elements
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41. design elements and their Characteristics (for formal aesthetics- basic design)
Point:
Value/ tone
Color
Line:
Value/Tone
Texture
Dimension (Size)
Length
Direction
Key words: Design Elements
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42. Characteristics of Design Elements:
Plane:
Value/ Tone
Color
Texture
Dimension
Length
Width
Shape
Direction
Proportion
Key words: Design Elements
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43. Characteristics of Design Elements:
Volume:
Form
Value/ Tone
Color
Texture
Dimension
Length
Width
Depth
Shape
direction
Proportion
Key words: Design Elements
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44. X POINT ELEMENT IN ARCHITECTURE A point has NO dimension conceptually.
A point element in architecture is the projection of an element like a column vertically on a ground plane : on the PLAN. X
Key words: Design Elements
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45. Example to: POINT ELEMENTS IN ARCHITECTURE
Projection of a point with a vertical linear elements

46. LINE ELEMENT IN ARCHITECTURE
A point extended in any direction will constitute a line.
Linear elements in architecture can be vertical, horizontal or diagonal:
Examples: Columns, obelisks, towers or
Beams, bridges, pergolas etc..
Key words: Design Elements
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47. Example to: LINEAR ELEMENTS IN ARCHITECTURE
Key words: Design Elements
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48. PLANE ELEMENT IN ARCHITECTURE
A line extended in a direction other than its own, becomes a plane.
A plane serves to define the boundaries
of a volume. So, in the vocabulary of architecture it is a KEY element.
Examples are: Floor and roof slabs, window panes, walls etc.
Key words: Design Elements
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49. Example to: PLANAR ELEMENTS IN ARCHITECTURE
Key words: Design Elements
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50. Example to: PLANAR ELEMENTS IN ARCHITECTURE
Key words: Design Elements
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51. VOLUME ELEMENT IN ARCHITECTURE
A Plane extended in a direction other than its own becomes a volume. Conceptually, a volume has 3 dimensions: Length, width and depth
Volume can be SOLID (form) or VOID (space)
Examples: Furniture in space, buildings in urban context, etc… z y x
Key words: Design Elements
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52. Example to: VOLUMETRIC ELEMENTS IN ARCHITECTURE
Key words: Design Elements
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53. Linear, Planar & Volumetric Elements in ARCHITECTURAL DESIGN
Key words: Design Elements
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54. Linear, Planar & Volumetric Elements in INTERIOR DESIGN
Key words: Design Elements
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55. Key words: Design Elements
LINEAR AND PLANAR ELEMENTS IN 2D DESIGN
Key words: Design Elements
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56. LINEAR AND PLANAR ELEMENTS IN INDUSTRIAL DESIGN
Key words: Design Elements
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57. CHARACTERISTICS OF A DESIGN ELEMENT
Size
Shape
Direction (orientation)
Position (location on the design fld.)
Number
Surface Quality
* COLOR
* TEXTURE
Key words: Design Elements
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