1. Types of Communication and Communication Model
FEU Institute of Technology
College of Engineering ● College of Computer Studies
Types of Communication and Communication Model
Ma. Noveliza T. Galario
ENSP2
Mr. Xavier Aquino Velasco

2. Types of Communication
Verbal Communication
refers to the use of sounds and language to relay a message.
 It serves as a vehicle for expressing desires, ideas and concepts and is vital to the processes of learning and teaching. 
There are two basic types of verbal communication: Interpersonal communication and public speaking.
Interpersonal communication generally refers to a two-way exchange that involves both talking and listening. 
Public speaking involves one or more people delivering a message to a group.

3. Types of Communication cont.
Non Verbal Communication
has been defined as communication without words.
It includes apparent behaviors such as facial expressions, eyes, touching, and tone of voice, as well as less obvious messages such as dress, posture and spatial distance between two or more people.
Non-verbal communication is quite probably the oldest form of communication known to man.
Process of communication through sending and receiving wordless (mostly visual ) cues between people.

4. Models of Communication cont.
David Berlo
David Berlo expanded on Shannon and Weaver’s (1949) linear model of communication and created the SMCR Model of Communication.
The Sender-Message-Channel-Receiver Model of communication separated the model into clear parts and has been expanded upon by other scholars.

5. Models of Communication
Shannon and Weaver
The original model was designed to mirror the functioning of radio and telephone technologies. 
Their initial model consisted of three primary parts: sender, channel, and receiver. The sender was the part of a telephone a person spoke into, the channel was the telephone itself, and the receiver was the part of the phone where one could hear the other person.
Shannon and Weaver also recognized that often there is static that interferes with one listening to a telephone conversation, which they deemed noise.
The noise could also mean the absence of signal.

6. Models of Communication cont.
Schramm
Wilbur Schramm (1954) also indicated that we should also examine the impact that a message has (both desired and undesired) on the target of the message. 
These acts may take many forms, in one of the various manners of communication.