1. Marketing Plan I. Company Analysis 8/8/2015 1 Replay Children’s Wear Julianna Thoennes 952 NW Circle Corvallis, OR 97330 Main: 541-753-6903 Email: replaychildrenswear@comcast.net replaychildrenswear@comcast.net

2. Why we chose Replay…  Resale of good products  Recycling  Small- Family oriented  Market not saturated  Opportunity and Potential 8/8/2015 2

3. Their Goals and Objectives…  Be a place where families can come and get nice children’s clothes at a reasonable price, and children can play while mom shops. 8/8/2015 3

4.  Offer some return to the families by selling on consignment  Active part of the community 8/8/2015 4

5. 5 Products and services… Used:  Children’s clothes to size 16  Maternity clothes  Baby accessories, cloth diapers, bedding.  Furniture. We sell on consignment where families get 40-50% of the sale price back

6. Key concepts that differentiate Replay…  One of only a few children’s clothes resale stores in Corvallis  We give a good portion of the clothes value back to the original owner  Personal Mom & Pop family environment 8/8/2015 6

7. Replay’s strengths…  Small size- personal (4+), employees like working there  Nice store, good location and growing  Customers keep coming back  Merchandise is well organized 8/8/2015 7

8. Replay’s Weaknesses…  Takes a long time to file and organize incoming clothes in bins for sale (2-4wks)  Have to limit days per month for incoming clothes (21) 8/8/2015 8

9. What is unique about Replay and its products?  We sell used children’s clothes which can cost a lot in the stores but may only get used for a few weeks or month.  We sell the clothes for about 33% of original cost which can be a great savings  Work/trade program- people exchange work hours for credit in the store  Play area for children 8/8/2015 9

10. Image they would like to portray…  Home type family oriented-not too big  A personal touch  We’re here to help you as much as you help us 8/8/2015 10

11. Position in the market Replay would like to hold…  The first place families think of when they think of buying used clothes in Corvallis.  Economical  Better than Goodwill 8/8/2015 11

12. Current or projected market share…  We are currently only interested in the local area of Corvallis. We may have about 30% market share there.  We mainly compete with:  ‘All About Kids’  ‘Jack & Jill’  ‘Goodwill’. 8/8/2015 12

13. 8/8/2015 13 Is market share increasing, decreasing, or static?  It is currently increasing. We take consignments on an increasing basis up from 300 to 400 per month since we relocated.  We also project to grow since ‘All About Kids’ is going out of business.