Download presentation
Presentation is loading. Please wait.
Published byBarnard Reeves Modified over 9 years ago
1
SEPAM Relays Sales and Marketing – Internal Use Only
2
Schneider Electric 2 - Division - Name – Date SEPAM RELAYS 2007 Marketing Plan – Executive Summary ●Schneider Electric has offered MV SEPAM protective relays in the world market for over two decades. ●SEPAM relays were designed as an IEC product by Merlin Gerin, Grenoble, France. ●PMO/PMC LaVergne, TN, made the commitment to sell and promote SEPAM in the U.S. and Canadian ANSI market in November 2006. ●A Schneider Electric NAOD SEPAM business organization was created for the ANSI market. ●A “crash” project is ongoing to rebrand SEPAM as a Square D product with ANSI documentation, ANSI software, ANSI screens. ●Historically, 90% of Sepam US sales (interplant & external) sold to OEMs influenced by specification
3
Schneider Electric 3 - Division - Name – Date Available Market for Sepam Relay Sales ●Primarily Commercial/Industrial ●OEM (Powell, Kinney Electric, ASCO, etc) ●Square D equipment & existing customers ●Retrofit (opportunistically harvest) ●Utility (not primary target) ●Retail (not primary target) ●Construction(not primary target) ●Government (not primary target) ●Buying influence – end user and consultant
4
Schneider Electric 4 - Division - Name – Date SEPAM RELAYS 2007 Marketing Plan - ●In 2005: ●Sales: $1.3 M ●Market share: 2% of available CI target market ●Volume: 920 relays ●Head count: 2 ( 1 Sales, 1 App. Eng.) ●In 2011: ●Sales: $7.8 M ●Market share: 8% of available CI target market ●Volume: 4,018 relays ●Head count: 9 ( 3 Sales, 5 App. Eng., 1 Tech Writer)
5
Schneider Electric 5 - Division - Name – Date SEPAM Unit Volume Forecast
6
Schneider Electric 6 - Division - Name – Date SEPAM Relay Projected $6M Sales Growth (Outside Shipments)
7
Schneider Electric 7 - Division - Name – Date SEPAM RELAYS Our VISION ●SEPAM Digital Relay growth will be established by leveraging Square D brand and sales ●Goal: Educate consulting engineering specialists to influence specs ●Grow OEM opportunities ●Explore potential synergistic resources: ●Educate Services sales regarding potential SEPAM power protection retrofit opportunities ●Convert againg facilities with old electromechanical relays ●Coordinate with critical power and water wastewater competency centers transitioning message to include power monitoring and power protection
8
Schneider Electric 8 - Division - Name – Date SEPAM RELAYS Target Market Customer Characteristics ●Customer drivers ●Need for power protection ●Aging facilities with old medium voltage electromechanical relays ●Decision maker, level in the organization ●Customer’s Consultant ●End User - Director facility engineering, plant engineer
9
Schneider Electric 9 - Division - Name – Date SEPAM RELAYS Target Markets (US only) ●Pulp & Paper ●Oil & Gas ●Heavy Industry ●Food & Beverage ●Pharmaceutical & Chemical Mftg. ●Microelectronics ●Aerospace ●Water/Wastewater (thru WWW CC) ●Data Centers (thru CPCC) ●Large Hospital Complexes ●Small Industrials ●Large Universities ●Government
10
Schneider Electric 10 - Division - Name – Date SEPAM RELAYS ●Education ●Internal – call Tom White 205-408-7108 ●CES Training – lunch n’ learn; WEB X sessions ●Field Services Commissioning Classes – offered quarterly ●Customer/Consultant ●PowerLogic University courses – 3 annually ●Industry Conferences ●PCIC ●Texas A&M ●Seattle ●Atlanta ●Houston IEEE
11
Schneider Electric 11 - Division - Name – Date SEPAM RELAYS ●Supporting Collateral ●Color brochure w/ selection guide – Sept ‘07 ●Catalog & Instruction Bulletins – Sept ‘07 ●SEPAM webpages on powerlogic.com – Sept ‘07 ●Customer PPT – Sept ’07 ●SFT Software Download – Oct ‘07 ●Sepam Info CD with Flash Animations & Docs – Oct ‘07 ●Guideform specifications – 4Q07 ●AUTOCAD Drawing Downloads – 4Q07 ●Online SEPAM selection tool – 4Q07
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.