1. Copyright © 2006, Red Mercury, LLC All Rights Reserved 60 Minute MBA Hey you! Information about each slide is in the Notes section, so make sure the notes are visible as you read through the slides. Enjoy! These slides are in mid-update for 2006. Some info on what might be updated can be found here: http://60minutemba.com

2. 60 Minute MBA

3. = $1.00 = $0.67 = $0.02 Present Value

4. Low Risk, Low Discount 4% per year 10 years = $0.67 High Risk, High Discount 50% per year 10 years = $0.02 Discount Rate

5. Buzzwords so far Discount Rate Present Value

6. Finance Continued: Covering Cost of Capital

7. ConsistoCorp NoinvestoCorp Opportunity Cost of Capital

8. ConsistoCorp NoinvestoCorp

9. Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital

10. A 60 Minute MBA

11. 1.Create a product that a particular customer wants 2.Tell that customer how much they want your product Marketing

12. + ???? =  + = +=  Product People Want + Let Them Know= $$$$$$

13. I HATE IT! I like where you are going with this, but if you could add more guns and explosions, that would be great.

14. Segmenting

15. Love the skateboards. More guns. More explosions. Targeting

16. Skateboardin g Guns Explosion s Cars Sports Plants Cool New Positioning

17. Advertising

18. Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital Segmenting Targeting Positioning

19. A A 60 Minute MBA

20. $85,000 $150,000 $90,000

21. Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital Segmenting Targeting Positioning BATNA (Best Alternative to Negotiated Agreement)

22. A A A 60 Minute MBA

23. Our Industry’s Problem Realistic Production Schedule Estimated Production Schedule Required Production Schedule Christmas Management / Developer Gap

24. Continuous Improvement

25. Close the Gap I know what it takes

26. “Deploy yourself. Strike hard. Try everything.” - Warren Bennis, “On Becoming a Leader”

27. Questions A A A A Why do we have to make money? Why is $1 tomorrow not worth $1? Why can’t I get investors? Doesn’t marketing kill good ideas? What if I’m negotiating with a butthead? Why can’t I just sell crack to kids? Scott Corley scott@red–mercury.com http://www.red-mercury.com 60 Minute MBA