1. Northwind Traders Business Plan

2. Mission Statement To be the leading provider of adventure vacations for 25- to 35- year-old business professionals in the tri-county region

3. Products & Services Adventure travel packages Transportation Lodgings Excursions Travel insurance policies Maps and guide books Pre- and post-trip briefings

4. Key Personnel Heather Mitchell, President and CEO Jim Kim, Vice President of Sales and Marketing Richard Bready, Office Manager Amy Egert, Sales Assistant Jae Pak, Business Consultant

5. Market Research Economic and social factors Service industries are the fastest-growing sector of the economy General economic climate in the area is strong Competitive environment Quality of service among travel providers constantly fluctuating Our expertise will help attract and retain customers Long-term opportunities Tourism is on the rise Currently no leader in European adventure travel

6. Market Research (cont.) Geographic area and market Tri-county region = over 3 million people Half of that population falls within target market Target customers College-educated professionals Income over $45,000 Ages 25-35 Single or married, no children

7. Market Forecast Destination2005200820112014 Europe1.62.33.14.2 N. America1.42.12.83.5 Rest of World.951.41.92.4 Total3.955.87.810.1 World forecast fot adventure travel vacations (in million arrivals)

8. Business Concept Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities Full-service travel planning resource

9. Competition General travel agencies Wide range of destinations Little knowledge of adventure destinations/activities Other adventure travel agencies Cater to backpacker market Target cost-conscious, younger travelers Internet travel sites Few offer all-in-one planning Little to no customer support

10. Goals and Financial Forecast Targeted client growth 660 this year 1,400 in year two 2,100 in year three Projected profits $304,000 by year two $496,000 in year three

11. Advertising Strategies Public relations (press releases) Shop front (display window, with video) Web site Customer relations (repeat business and referrals) Press advertising