1. YOLO
You Only Live Once

2. Target Market: Adventure Travel
Market Opportunity
Target Consumer: years
Target Market: Adventure Travel
Disposable Income
Largely Single
Impulsivity
>1/3 U.S. Travel
$130B
$522B

3. Consumers
• 21-35 Years Old
X Expensive Costs of Vacations
• 85% of Surveyed Customers Believe Travel Is Not Financially Feasible

4. Consumers Suppliers • 21-35 Years Old
X Expensive Costs of Vacations
• 85% of Surveyed Customers Believe Travel Is Not Financially Feasible
Suppliers
• Large Hotels/Resorts
• Activity Tourist Businesses
X Unused Inventory During Off Season
•Tourism Industry down 30% during Offseason

5. YOLO Consumers Suppliers • 21-35 Years Old
✓ Expensive Costs of Vacations
• 85% of Surveyed Customers Believe Travel Is Not Financially Feasible
Suppliers
• Large Hotels/Resorts
• Adventure Tourism Businesses
✓ Unused Inventory During Off Season
•Tourism Industry down 30% during Offseason
YOLO

6. YOLO Business Model

7. Expected Costs and Profit
Cost of Acquisition: $80/customer
Average Yolo Package: $685
Average Revenue: $274/customer
Average Profit: $194/customer
40% off
Average Adventure Trip: $1,142
40% cut
- $80/customer

8. Competitors

9. How We Are DIFFERENT Cheaper Discounts - Tipping Point
Adventure-Focused Identity
Personalization
-Based Platform
Launch Lounge

10. Risky Business Customer Supplier Mitigation Customer Acquisition Risk
How to get as many customers on the list as possible
Supplier Acquisition Risk
How to ensure suppliers are willing to offer large discounts
Mitigation
• Tipping Point - Guarantee Revenue
• Package Deals - Individual Prices Not Disclosed
• Display Ads
• Search Engine Marketing
• Reference Incentives

11. Scalability and Growth
Initial Proof-of-Market Demographic: California
Next Expansion: Domestic USA
Eventual Target Demographic: Global
Acquiring Capital: Angel Investment, VC, Partnership with Airlines    
Initial Team: Five Founders
Expansion Team: VP Marketing, VP Sales, Chief Technology Officer, Chief Information Officer, CEO, CFO, etc.

12. YOLO
You Only Live Once