4. Source: Canadean Top 10 International Brands July 2013 For Heineken® volumes, HEINEKEN Full Year Results 2012

6. René Hooft Graafland (CFO) and Jean François van Boxmeer (CEO)

8. 8 Increase Knowledge Asset utilisation Increase ‘ problem solving capacity’ Reduce time to content and expertise Increase organizational learning Stimulate local, regional, global peer networking Develop and Inspire Collaborative Leadership Across Geographical and Functional boundaries Support Governance and continuous improvement Think and acts as ONE

9. 9 Increase Knowledge Asset utilisation Increase ‘ problem solving capacity’ Reduce time to content and expertise Increase organizational learning Stimulate local, regional, global peer networking Develop and Inspire Collaborative Leadership Across Geographical and Functional boundaries Support Governance and continuous improvement Think and acts as ONE

11. The Project Functional Design Governance definition

13. Rules Functional Standards & Procedures Knowledge Items & Good Practices Day-to day collaboration Experience ->Knowledge -> Content Top Down Bottom Up Across Geographical and Functional Boundaries

14. Top Down Bottom Up Across Geographical and Functional Boundaries Live Demo!

16. Global Who = Who Direct (synchronous) collaboration Daily collaboration and content management Workflow Management

18. Public and privileged content publication Common Taxonomy (triangle concept) News and news wrap up Content evaluation involving global expertise Content Feedback embedded in review processes User, Content and Process Reporting Custom Feedback web part per document sets Wiki Training pages Alerts on specific Knowledge Domain and Document Type combination Focused Expert Communication 1:1 Link between taxonomy and expertise HIT-Rate Matrix Live Demo!

19. Increase Knowledge Asset utilisation

20. Global Community Leader(s) Global available Expertise (peer networking)

21. Improve!Keep! Proposed for Archive Promote! Review # HITS High Low Content rating Low High Review

25. Top Down Bottom Up Across Geographical and Functional Boundaries

26. Performance Reporting Safety Management Supplier Collaboration Project Management Financial ReportingManagement Meetings Event ManagementCommunity Sites

29. "... I appreciate the search function. ONE2Share is important; it's the gateway to company Standards and Knowledge.“ Hendrik Jan Visscher, Brewing Policy Manager

30. "... well structured and easy to navigate. Our " chicken with golden eggs" - a place of valuable knowledge. Maria Stoica, Quality Manager, Romania

31. The ONE location where Finance representatives globally can find the necessary knowledge and expertise to execute their tasks in line with the HEINEKEN standards Ewout de Vaere, Business Consultant Finance Process Innovation

32. “Absolutely one great tool to share and learn” Michael Manoly, Packaging Manager Egypt

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