1. 1 20150130 Specialist Website for Construction & Real Estate Professionals Digital Advertising Menu 2015

2. 2 What is KEN-Platz? KEN-Platz is a one-stop solution delivering high-quality news for architecture, construction, civil engineering and real-estate professionals. It is a comprehensive construction information site used by qualified professionals such as first class registered architects, civil engineering project managers, real estate transaction managers etc. Specialist Website for Construction & Real Estate Professionals http://kenplatz.nikkeibp.co.jp/ ▶ Site Data ※ SiteCensus, December 2014 ■ Breakdown

3. 3 KEN-Platz– Advertising Menu (1) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

4. 4 KEN-Platz– Advertising Menu (2) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

5. 5 Top Welcome Banner

6. 6 ① CLOSE Contracts automatically or on clicking CLOSE ② OPEN ※ Video billboard is also available. Please enquire for details Top Billboard Billboard Expanded Billboard Contracted ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

7. 7 Top Rectangle (Upper/Lower) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

8. 8 Top Premium Visual Box ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

9. 9 Top Text Ad ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

10. 10 Channel Welcome Banner (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

11. 11 Channel Welcome Banner (Civil Engineering) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

12. 12 ① CLOSE ② OPEN Billboard Expanded Billboard Contracted Contracts automatically or on clicking CLOSE Channel Billboard (Construction/Housing) ※ Video billboard is also available. Please enquire for details ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

13. 13 ① CLOSE ② OPEN Billboard Expanded Billboard Contracted Contracts automatically or on clicking CLOSE Channel Billboard (Civil Engineering) ※ Video billboard is also available. Please enquire for details ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

14. 14 Channel First Rectangle (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

15. 15 Channel Second Rectangle (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

16. 16 Channel Rectangle (Civil Engineering) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

17. 17 Channel Rectangle (Real Estate) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

18. 18 Channel Top Page Channel Article Pages Channel Rectangle (Construction IT) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

19. 19 Channel First Rectangle (ECO City) Channel Top Page Channel Article Pages ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

20. 20 Channel Second Rectangle (ECO City) Channel Top Page Channel Article Pages ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

21. 21 Channel Skyscraper (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

22. 22 Channel Skyscraper (Civil Engineering) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

23. 23 Channel Skyscraper (Real Estate) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

24. 24 Channel Premium Visual Box (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

25. 25 Channel Premium Visual Box (Civil Engineering) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

26. 26 Channel Premium Visual Box (Construction IT) Channel Top Page Channel Article Pages ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

27. 27 Channel Premium Visual Box (ECO City) Channel Top Page Channel Article Pages ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

28. 28 Channel Premium Banner (Real Estate) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

29. 29 Channel Text Ad (Construction/Housing) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

30. 30 Channel Text Ad (Civil Engineering) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

31. 31 Channel Text Ad (Real Estate) ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

32. 32 ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice. Link to Tie-Up Site 1 2 1 2 3 Ad Rate ￥ 1,800,000 KEN-Platz Focus Tie-Up Site Standard Package Homepage Channel top page KEN-Platz Mail Ad Tie-up Site ★ ※ Cost is reduced to JPY 1,500,000 if advertorial from the print magazine is reused online ※ Additional costs will apply for distant coverage Article-style ad written by Nikkei BP enabling advertisers to provide users with detailed information on their products and services. Traffic is driven to the Tie-Up site by visual boxes on KEN-Platz homepage and channel pages and mail header ads.

33. 33 ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice. 1 2 1 2 3 Ad Rate ￥ 1,500,000 KEN-Platz Focus Tie-Up Site Basic Package Link to Tie-Up Site Homepage Channel top page KEN-Platz Mail Ad Tie-up Site ★ ※ Cost is reduced to JPY 1,200,000 if advertorial from the print magazine is reused online ※ Additional costs will apply for distant coverage Article-style ad written by Nikkei BP enabling advertisers to provide users with detailed information on their products and services. Traffic is driven to the Tie-Up site by visual boxes on KEN-Platz homepage and channel pages and mail header ads.

34. 34 KEN-Platz Mail Header Ad ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

35. 35 KEN-Platz Construction & Housing Mail Header Ad ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

36. 36 KEN-Platz Civil Engineering Mail Header Ad

37. 37 Nikkei Real Estate Market Info Mail Nikkei Real Estate Market Info Weekly Digest Nikkei Real Estate Market Info Mail Header Ad Nikkei Real Estate Market Info Weekly Digest Header Ad ※ All rates are gross ※ Numbers of impressions and newsletter deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.

38. 38 Nikkei BP Active Targeting Mail Construction Menu Nikkei BP Active Targeting Mail Construction Menu ○ Construction Package (Population: Recipients of all KEN-Platz e-mail newsletters) Estimated deliveries: 140 000 Advertisement Rate: JPY 1,500 000 ○ Construction & Housing Package (Population: Recipients of KEN-Platz Construction & Housing e-mail newsletter) Estimated deliveries: 75,000 Advertisement Rate: JPY 1,000,000 ○ Civil Engineering Package ( Population: Recipients of KEN-Platz Civil Engineering e-mail newsletter) Estimated deliveries: 60,000 Advertisement Rate: JPY 1,000,000 ○ Real Estate Package (Population: Recipients of Nikkei Real Estate Market Information Mail + KEN-Platz registered users: Real Estate) Estimated deliveries: 11,000 Advertisement Rate: JPY 1,000,000 The Construction Menu of Nikkei BP Active Targeting Mail is a cost-effective way to deliver a more extended message to the most relevant targeted audience. Recipients:Delivered only to opted-in recipients. Content:Title: Maximum of 25 full-sized Japanese characters. Body: Maximum of 38 full-sized Japanese characters x 30-50 lines. Delivered : Any business day. Frequently used to:Promote seminars and events, Announce the launch of new products, Direct readers to revisit serialized Tie-Up sites. ※ All rates are gross ※ Numbers of deliveries are subject to change. ※ Rates, frame number, specifications, etc., are subject to change without notice.