1. Transition to sustainable mobility; theory put into practice Teije Gorris Transumo Programme Secretary Zoetermeer, The Netherlands gorris@transumo.nl John Pommer DHV Environment and Transportation Manager Mobility Amersfoort, The Netherlands john.pommer@dhv.com

2. 1 Outline UN-sustainable mobility Transition Theory Transition Practice Sustainable mobility

3. 2 UN-sustainable mobility

4. 3 Issues the Netherlands faces Growing congestion Environmental issues Globalizing economy/ International competition Knowledge infrastructure that does not work and lacks the realisation of innovations  LOCK IN!!

5. 4 A -structural breakthrough -different approach is needed TRANSITION

6. 5 Transition theory

7. 6 Transitions; examples

8. 7 What is a transition?

9. 8

10. 9 Transition is A framework A different approach for innovation Goal: Sustainable Mobility; Means: Transition Management No panacee

11. 10 Transition practice

12. 11 “A structural change requires a long term process of many small steps and changes”

13. 12 No miracles, just hard work. By Developing knowledge on the Transition to Sustainable Mobility (processes & content) Developing Integrated Visions (bottom-& top-down) Creating ‘safe’ environment: arena’s & experiments Learning by doing; doing by learning Developing Knowledge Network(s)

14. 13 What’s Transumo? National R&D Program on “TRANsition toward SUstainable MObility” Projects: 25 Partners: > 150 Period: 2004-2009 Turnover: € 60 million (50% national government, 50% partners)

15. 14 Transumo Mission “Speeding up the transition process towards sustainable mobility” transition: paradigm shift sustainable: people, profit, planet mobility: people, cargo, information

16. 15 Unique Triple Helix 3 Approach Sustainability: 3 P Multi party Inter & intra disciplinary Transumo peopleplanet govern- ments industry/ market beta alpha gamma prosperity/ profit univer- sities

17. 16 ‘Rush Hour Avoidance’ (Spitsmijden) Rush hour avoidance is an experiment. Hypothesis: car drivers can be persuaded to avoid the rush hour by positive stimuli

18. 17 Kilometre Pricing in the Netherlands Objectives: Pay for usage / fair charging / shifting fixed to variable cost Congestion reduction

19. 18

20. 19 Success of RHA Experiment Hypothesis = true: rewarding principle works! The technical system works! Congestion reduction potential

21. 20 Impact?

22. 21 Take off Implementation RHA in various regions MoT stimulates more experiments

23. 22 Dilemmas Further research vs. market implementation RHA as stand alone measure only temporary, but… Ultimately contributes to a pricing system in which charging and rewarding go together?

24. 23 Sustainable mobility

25. 24 Transumo impact; lessons learned Transition management is promising but under development Experimenting is crucial: –Knowledge development –Application of knowledge Triple Helix 3 Approach is essential

26. 25 “As the process of managing a transition towards sustainable mobility is about experimenting and learning, so is translating reflective theory into active and practice.” www.transumo.nl