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Persuasion and Influence Trainer: Betty Stallings www.bettystallings.com bettystall@aol.com
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Influencing Key Stakeholders Executives Staff Current Volunteers Board Prospective Volunteers Funders ????
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Cardinal rules of Influence…. Key skills: asking questions and listening – NOT TELLING!!!! Strategy for getting to “Yes” by using marketing principles (2 page worksheet) “What’s in it for them to be supportive of your ideas, your program, etc.?”
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Influence Strategy What am I attempting to accomplish? What is the preferred outcome? Who must I influence to support my plan?
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Influence Worksheet #2 What response do I anticipate hearing? What are potential sources or reasons for his/her/their resistance? What do I need to know about him/her/them that is (would be ) helpful in understanding their view, response? What potential exchange am I offering them for accommodating to my interests?
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Influence Worksheet #3 What are my sources of power in this situation? In what style or method of delivery should the request come? Who is the best person(s) to influence him/her/them and why?
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Influence Worksheet #4 What are possible strategies or approaches to counter their resistance? What can I reasonably expect to accomplish with them on the first (next) encounter? How do I keep them “on board” if they are persuaded? What is Plan B if I am unsuccessful?
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