1. Identity as Branding Branding, Marketing, and Advertising

2. BRAND ADVERTISING MARKETING

3. BRAND Identity What does the brand stand for? What is the brand image? What does the brand promise?

4. MARKETING What are you going to do to get your brand out there? How are you going to market your brand? How will you persuade your target audience to support your brand? Market research? Public Relations?

5. ADVERTISING How will you advertise products/services in your brand? How will your ads target your specific audience? How will you reach & persuade your target audience?

6. BRAND ADVERTISING MARKETING 4 Partner Activities

7. BRAND I- Analyze a famous brand 2- Develop your own fictitious brand

8. Question What are some famous brands? Describe the identity of those brands.

9. MARKETING 3 – Develop a marketing strategy

10. Question Consider one of the brands we have discussed today. What marketing strategies might they use?marketing strategies i.e. niche marketing, referrals, incentives, regular communication, moremore

11. ADVERTISING 4 – Design advertising for products within your brand

12. Question What is the difference between a logo and a brand?