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Role of Advertising in Branding Proess Presented By:- Abhilash Bishne Bhushan Kolte.

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Presentation on theme: "Role of Advertising in Branding Proess Presented By:- Abhilash Bishne Bhushan Kolte."— Presentation transcript:

1 Role of Advertising in Branding Proess Presented By:- Abhilash Bishne Bhushan Kolte

2 Objective............ How Advertising Effect To Brand What are Advertising Process of Branding

3 How Advertising Effect To Brand Technology and consumer control are reshaping the communications environment Firms use advertising Firms of all sizes need and use advertising Advertising/IBP do not guarantee success—8 of 10 new products fail People have all sorts of positive and negative perceptions about advertising and promotion

4 What are Advertising Three criteria must be met for a communication to be classified as advertising:  The communication must be paid for  The communication must be delivered through mass media  The communication must be attempting to persuade

5 Branding Process Information and Persuasion Introduction of New Brand Or Brand Extension Building and Maintaining Brand Loyalty among Customer Creating an Image and meaning for a Brand Building and Maintaining Brand Loyalty with the Trade

6 Thank You


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