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Published byDomenic Warren Modified over 9 years ago
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Role of Advertising in Branding Proess Presented By:- Abhilash Bishne Bhushan Kolte
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Objective............ How Advertising Effect To Brand What are Advertising Process of Branding
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How Advertising Effect To Brand Technology and consumer control are reshaping the communications environment Firms use advertising Firms of all sizes need and use advertising Advertising/IBP do not guarantee success—8 of 10 new products fail People have all sorts of positive and negative perceptions about advertising and promotion
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What are Advertising Three criteria must be met for a communication to be classified as advertising: The communication must be paid for The communication must be delivered through mass media The communication must be attempting to persuade
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Branding Process Information and Persuasion Introduction of New Brand Or Brand Extension Building and Maintaining Brand Loyalty among Customer Creating an Image and meaning for a Brand Building and Maintaining Brand Loyalty with the Trade
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Thank You
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