2. MAKING THE VENDING REGULATIONS WIN-WIN

4. Our kids are facing a weight, nutrition, and health crisis.

5. Weighty Health Issues Overweight Overfed Undernourished Sedentary Diabetes (type 2) CVD Risk Factors Eating disorders

6. Overweight Higher in African-American youth, especially girls Higher in Mexican-American youth Higher in low-income children and teens Faster increases among low-income teens

7. Being overweight is an academic issue Overweight children have more school absences than children with a healthy weight. Overweight children report a lower quality of life. Weight-related teasing is a significant cause of bullying at school.

8. Overweight, overfed … and undernourished

9. OVERFED Over 40 percent of kid’s calories come from ADDED fat and sugar.

10. USDA MEDIUM LARGE SUPER-SIZE OVERFED

11. 12 ounce soft drink – 150 cal 16 ounce soft drink – 200 cal 20 ounce soft drink – 250 cal 32 ounce soft drink – 400 cal 48 ounce Big Gulp – 600 cal

13. Undernourished

14. Importance of DAIRY: Kids who avoid milk more likely to be overweight & have fractures Higher milk intake in children associated with lower body fat

15. Undernourished

16. The Impact Health consequences Cardiovascular, hypertension, Type 2 diabetes High blood cholesterol, respiratory ailments, and orthopedic problems Psychological consequences Self-esteem, withdrawal, anxiety, body image Academic consequences Attendance, classroom behavior, cognitive development, test scores, and academic performance

18. Child Nutrition and WIC Reauthorization Act of 2004 Wellness Policies Required

19. Mississippi School Health Councils by 11/06

20. CHANGES IN SCHOOL VENDING DURING THE SCHOOL DAY

21. 2005-2006 VOLUNTARY ENVIRONMENT

22. VOLUNTARY ENVIRONMENT PARTNER WITH VENDORS RECOGNIZE CONTRIBUTIONS NEGOTIATE CHANGES

23. GOOD NEWS HEALTHY BEVERAGES DO SELL!

24. THE STUDY Change beverage choices Assess financial impact Identify approaches to: 1)Make healthful beverages available 2)Maintain school profits

25. Desoto County Hernando Middle School Olive Branch High School Tishomingo County Tishomingo County High School Union County West Union Attendance Center Ingomar Attendance Center Bolivar County West Bolivar Junior High School West Bolivar High School Hinds County Utica Elementary Middle School Bolton Edwards Elementary Middle School Simpson County Mendenhall Junior High School Pearl River County Picayune Junior High School Picayune Memorial High School Harrison County Gulfport High School Gulfport Central Middle School Bayou View Middle School THE PARTICIPANTS

26. School Characteristics Enrollment 350 in smallest school 2000 in largest school 10,000+ in all schools Free School Meals 14% - 100%

27. Study Requirements Change advertising One-half choices from: Water Sports drinks 100% fruit juices Healthy drinks priced lower Collect monthly data

29. Study Findings 15 schools submitted data All schools overall profitable 3 schools lower profits Drink Sales Sports drinks popular 100% fruit juice popular Water acceptable

30. BEVERAGE PROFITS *No data for 2004-2005 **Total for district study schools

31. SPORTS DRINK SALES *No data for 2004-2005 **Total for district study schools

32. WATER SALES *No data for 2004-2005 **Total for district study schools

33. 100% FRUIT JUICE SALES *No data for 2004-2005 **Total for district study schools

34. CARBONATED DRINK SALES *No data for 2004-2005 **Total for district study schools

35. April 2006 MS Senate Bill 2602 STATE BOARD OF EDUCATION Required to Establish VENDING REGULATIONS

36. 2007 AND BEYOND REGULATED ENVIRONMENT

37. REGULATED ENVIRONMENT PARTNER WITH VENDORS RECOGNIZE CONTRIBUTIONS NEGOTIATE CHANGES WITHIN REGULATIONS WORK TOGETHER FOR CHANGE

38. PROPOSED TO STATE BOARD OF EDUCATION BEVERAGE AND SNACK REGULATIONS JUNE 2006 REVISED BEVERAGE REGULATIONS JULY 2006 REVISED SNACK REGULATIONS AUGUST 2006 REVISED BEVERAGE REGULATIONS SEPTEMBER 2006 FINAL BEVERAGE AND SNACK REGULATIONS OCTOBER 2006? IMPLEMENTAION BEGINS FALL 2007

39. BEVERAGE REGULATIONS No Full Calorie Sugared Soft Drinks Fall 2007

40. BEVERAGE REGULATIONS 2008-2009 MAY sell: ELEMENTARY SCHOOLS –Bottled water –8 ounce serving of milk and 100% juice –Low fat and non fat regular and flavored milk 160 calories/8 ounces –100% juice with no added sweeteners 120 calories/8 ounces

41. BEVERAGE REGULATIONS 2008-2009 MAY sell: MIDDLE SCHOOLS Same beverages as elementary schools Juice and milk 10 ounce servings

42. BEVERAGE REGULATIONS 2008-2009 MAY sell: HIGH SCHOOLS Bottled water No or low calorie beverages 10 calories/8 ounces 12 ounce servings of milk, 100% juice, light juice and sports drinks Low fat and non fat regular and flavored milk 160 calories/8 ounces 100% juice with no added sweeteners 120 calories/8 ounces Light juices and sports drinks 66 calories/8 ounces At least 50% of water and no or low calorie options

43. SNACK REGULATIONS All foods meet criteria per package: –At least 5% of the recommended Daily Value (DV) for three or more nutrients –Encouraged to offer: Good sources (at least 10% of the recommended Daily Value or DV) of one or more nutrients Contain at least 5 grams protein. List a whole grain as the first item on the ingredient list. –NO more than 200 calories per package.

44. SNACK REGULATIONS –35 percent of total calories from fat and 7 grams maximum –10 percent of calories from saturated fat and/or trans fat and 2 grams maximum –35 percent added sugar by weight and 15 grams maximum

45. PROPOSED Regulations APA Comments thru OCT 18

46. ON THE HORIZON

47. STUDY YEAR 2 11 NEW SCHOOLS JOINING PROJECT 11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW FOCUS ON HYDRATION TRACK PROFITS

48. STUDY YEAR 2 11 NEW SCHOOLS JOINING PROJECT 11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW FOCUS ON HYDRATION TRACK PROFITS

49. HYDRATION AND LEARNING Children need about 32 ounces during day Children get about 8 ounces Water hydrates best Sport drinks ok for physically active 90 minutes or more Encourage ready access to water during school day

50. BRAIN FOOD HYDRATION HEALTH LEARNING FOCUS ON Recognize Profits

51. ONLINE RESOURCES Mississippi Department of Education Office of Healthy Schools http://www.healthyschoolsms.org http://www.healthyschoolsms.org

52. Denise Brown,PhD,RD,LD The University of Southern Mississippi 601-266-4504 Denise.M.Brown@usm.edu