1. stack Handpicked Articles in Tech, Culture & News

2. ∕reading habits ∕reading problems ∕stack AGENDA

3. ∕what ∕where ∕why READING HABITS

4. What Do You Read?

5. News,Tech, Entertainment

6. Where Do You Read?

7. Social, Web, Apps

8. Home, Work, Transit

9. Why Do You Read?

10. Be In The Know, Learn, Entertain, Connect

11. ∕relevance ∕quantity ∕quality READING PROBLEMS

12. How to find relevant reading?

13. Find Most Relevant Article

14. How to select what to read?

15. Select One Article To Read

16. How to find quality writing?

17. Find High Quality Writing

18. Handpicked Articles in Technology, Culture & News STACK

19. ∕opportunity ∕persona ∕product STACK

20. ∕problem ∕need ∕market OPPORTUNITY

21. How to instantly find relevant reading? / problem

22. Limited Time VS.

23. Too Many Choices VS.

24. Constant Curation VS.

25. Read relevant content quickly. / need

26. Infotainment: vegetables vs. candy

27. Urban, Young Professionals ~ $800 M / market

28. ∕urban ∕curious ∕works in tech ∕reads online everyday PERSONA

30. Urban Brendan USER PERSONA

31. / Urban Brendan Brendan is a young professional who works as a developer in NYC. He lives in Brooklyn and travels to work on public transit.

32. / Urban Brendan Brendan often catches up with world, local and tech news during his ride to work. He has friends in multiple cities and enjoys sharing news stories with them.

33. / Urban Brendan Brendan’s social and work life is pretty busy and he often has hard time finding the right article to read for the time he has available.

34. / Urban Brendan “It’s overwhelming to scan facebook when I want to find an interesting piece of content.” “I don’t have much time during the week for reading for pleasure so I quickly scan Twitter to be aware of popular topics.”

35. Information is the most valuable asset.

36. “ I didn’t know that I’d enjoy the TED video of the robotic bird somebody shared with me on Twitter; or the stunning photos of the last Space Shuttle flight someone linked to on Facebook. I would never have actively searched for these things. Instead, they found their way to me.”

37. ∕features ∕user story ∕roadmap PRODUCT

38. / features ∕30 hand-picked stories/day ∕read later ∕article duration

39. / features

40. Quickly select & read a relevant article.

41. / user story Busy Urban works wants to: ∕quickly catch up with news ∕quickly read relevant articles in the time span available ∕learn something new about my industry

42. / roadmap M1M2M3M4 User Facing Features Admin Features Admin Add Articles Article Tagging Article Duration Recognition Article Results Page Topic Results Page Single Article Page Saved Articles Page Article Saving Menu Share Time Remaining Feature Welcome

43. Handpicked Articles in Technology, Culture & News STACK

47. QUESTIONS? THANK YOU!