1. Jody DeVere CEO – AskPatty.com, Inc. ROW – Return-On-Women

2. What Do Women Want? “The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?“ Sigmund Freud

3. Fast Facts on Women WOMEN ACCOUNT FOR: 85% of ALL purchasing decisions. Over 50% of the work force 25% in Dealerships 60% of all tires 73% of all service appointments Women account for 85% of all consumer purchases including everything from autos to health care and purchase 60% of passenger tires American women spend about $5 trillion annually... Over half the U.S. GDP Women represent the majority of the online market Nearly 50% of women say they want more green choices Quite simply, women as half of all workers changes everything Today, four-in-five families with children still at home are not the traditional male breadwinner, female homemaker roles Women process information and make purchasing decisions differently than men

4. Communication Matters With Women

5. Things You'll Never Hear Most Men Say 1. I'm addicted to Pinterest. 2. I feel ridiculously bloated! 3. Why does that scale hate me? 4. Maybe you just need a good cry? 5. Let's have a spa day! 6. I got that outfit on the best sale of the year. 7. Who colors their hair that color? 8. I have nothing to wear. 9. Chocolate makes me feel happy and complete. 10. Let's watch a chick flick. From Huffington Post Masculinity Blog by Lisa Katz on 3/2/2015

6. Websites and the Mobile Woman

7. Social Media, Blogs and Women

8. Dealership Advertising and Women

9. The Dealership Experience What are you saying to Women?

10. Reviews, Reputation and WOM

11. Listen Reviews Social Media Phone Sales, Service & F&I Complaints Your Community BlogHer.com Women's Magazines

12. Know Her Lifestyle

13. ROW – Return-On-Women “ In a male dominated industry I can’t express enough the importance of the Ask Patty Certified Female Friendly Program. Our entire sales and service staff thoroughly enjoyed the training. Since joining the Ask Patty Program our used car sales have increased 28 percent and new cars have increased 9 percent. Our overall market share has increased significantly. From the marketing, training, support, and social marketing, this company is top notch!” Julie Kimes General Sales Manager O’Daniel Automart /Mazda www.odanielmazda.com

14. Learn More on How to ROW

15. Thank You - - Questions? Contact Jody DeVere eMail: jdevere@askpatty.com ​ ​​ PH: 888-737-8599 x 6 ​ www.askpatty.com/GetCertified ​