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Web 1 - 2 – 3 - X.0 Change from static websites to the Metaweb or ‘intelligent web’ Change from static websites to the Metaweb or ‘intelligent web’

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Presentation on theme: "Web 1 - 2 – 3 - X.0 Change from static websites to the Metaweb or ‘intelligent web’ Change from static websites to the Metaweb or ‘intelligent web’"— Presentation transcript:

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2 Web 1 - 2 – 3 - X.0 Change from static websites to the Metaweb or ‘intelligent web’ Change from static websites to the Metaweb or ‘intelligent web’

3 http://www.gartner.com/technology/research/hype-cycles/

4 Web 1.0

5 HTML Basic language of all internet pages Basic language of all internet pages HyperText Markup Language HyperText Markup Language HTML-code or HTML-tags HTML-code or HTML-tags Here comes a header Here comes a header Open and close the tags Open and close the tags

6 HTML Contains information like title, scripts, css, meta-tags… Contains information like title, scripts, css, meta-tags… Visible on top of browser and in Google search results Visible on top of browser and in Google search results This part is visible on the screen This part is visible on the screen CSS : Cascading Style Sheet, contain design, colours…

7 Simple HTML page <html> </head><body> This part is visible on the screen </body></html>

8 Web 2.0

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10 User generated content Users create their own content (Blogs, Facebook, Twitter…) Collective intelligence: aggregate knowledge of many individuals (YouTube, Wikipedia,…)

11 Examples: Wiki, Blog, Social bookmarking, Video-photo sites, … The new software runs on servers on the Internet Local installed software is no longer necessary Users add value Wikipedia Web 2.0 The network is the platform It gets better the more users use them Comments on Amazon.com, Ebay, YouTube

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13 User generated content Co-contribution Co-creation or Co-contribution Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation http://youtu.be/HyLh9jwVCGs Example: Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation http://youtu.be/HyLh9jwVCGs http://youtu.be/HyLh9jwVCGs Wikinomics = New economic rules Wikinomics = New economic rules Working together more easy, faster, better, more cost effective (Researchers, Human genome…)Researchers

14 Sharing Sharing more important than controlling RSS or Really Simple Syndication: system to share content (www.protopage.com)www.protopage.com Social bookmarking: users collect their favorite sites in personal portals, opening the list to everyone ( delicious.com ) delicious.com

15 Free software Free software ‘Open Source’ instead of using copyrights or patents ‘Open Source’ instead of using copyrights or patents (Apache for webservers, Linux for Operating System, MySQL for databases, Firefox for browsers, OpenOffice…..) Free hardware Free hardware processor-power, band-width: peer to peer networking (Skype) Cloud Sharing

16 Give keywords or ‘tags’ to objects/data Users add content (text, photo, video)… but also the way to classify it all Folksonomy: method of collaboratively creating and managing tags (taxonomie) done by the ‘people (folk)’ New searching stategies by ‘tagging principle’ Tagging

17 Tagging Delicious Flickr etc… YouTube Twitter (#hashtag)

18 Tag of hashtag - importance Form of communication Form of communication Think about your audience – which tag do they use? Think about your audience – which tag do they use? Communicate which tag is used Communicate which tag is used Used for Ads Used for Ads Use a keywordtool Use a keywordtool http://www.googlekeywordtool.com/

19 The machine is using us http://youtu.be/NLlGopyXT_g http://youtu.be/NLlGopyXT_g http://youtu.be/NLlGopyXT_g

20 The social aspect

21 Social media / network The Social Media Revolution 2012-13 http://youtu.be/0eUeL3n7fDs The Social Media Revolution 2012-13 http://youtu.be/0eUeL3n7fDs http://youtu.be/0eUeL3n7fDs

22 Social Network Contacts Contacts Interaction and contact between people Virtual relations and communities Facebook, LinkedIn, Netlog, Hyves, Myspace, Friendster, SecondLife, …

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24 Social Media Different kind of media can be published Different kind of media can be published Text, photo, video, links… Text, photo, video, links… Free publishing software (Blog, Twitter, Facebook, YouTube…) Free publishing software (Blog, Twitter, Facebook, YouTube…) Share it with the world Share it with the world

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26 Costs Cost of Social Media (business) Cost of Social Media (business) Social Media Manager Social Media Manager ROI (Return On Investment) ROI (Return On Investment)

27 http://www.slideshare.net/HubSpot/inbound-marketing-leads-for-60-less-nedma

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30 In your business/ organisation How can you use Web 2.0 (Social Networks/ Social Media) How can you use Web 2.0 (Social Networks/ Social Media) Monitoring Monitoring Presenting Presenting Conversation Conversation Conversion Conversion

31 Monitoring Monitoring: Users listen to what is said on Social Media About a topic, brand, organisation, company, person,… On Blogs, Twitter, Facebook, LinkedIn, YouTube, Wikipedia, web…

32 Monitoring Monitoring Tools: Online software (free – expensive) https://hootsuite.com/ Hootsuite https://hootsuite.com/ https://hootsuite.com/ www.protopage.com/social-media-monitoring Other free monitoring tools (aggregated in Protopage to bring results together www.protopage.com/social-media-monitoring www.protopage.com/social-media-monitoring http://www.google.com/alerts E-mail alerts http://www.google.com/alerts http://www.google.com/alerts

33 Presenting & storytelling Presenting your organisation in: Presenting your organisation in: Website (with blog) Website (with blog) LinkedIn LinkedIn Facebook (page) Facebook (page) Wikipedia Wikipedia YouTube YouTube Pinterest Pinterest …

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35 Conversation Start talking with customer Start talking with customer Twitter Twitter Blog Blog LinkedIn LinkedIn Instagram Instagram …

36 http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roiConversion Leading the customer to the goal you want Leading the customer to the goal you want

37 Web 3.0 or the semantic web

38 Web 3.0 or ‘the semantic web’ Every language has its own Syntax and Semantics

39 Semantic web Syntax is the study of grammar

40 Semantic web Semantics is the study of meaning

41 Semantic web Example I love technology!

42 Semantic web Example I technology!

43 Normal Web Web pages are written in HTML = Structure = Syntax

44 Normal Web http://www.slideshare.net/HatemMahmoud/web-30-the-semantic-web?from=ss_embed

45 Semantic web New (programming) languages RDFA, OWL… (people, places, events, meeting, companies, products, movies,…) = Semantics = Meaning

46 Semantic web http://www.slideshare.net/HatemMahmoud/web-30-the-semantic-web?from=ss_embed

47 http://www.slideshare.net/mstrickland/the-evolution-of-web-30?from=ss_embed

48 Web 3.0 or ‘the semantic web’ Web 3.0 is about creating a Semantic Web Data is now controlled by applications, and each application keeps it to itself The Semantic Web is a web of standardised data Intro to the semantic web http://www.youtube.com/watch?v=OGg8A2zfWKg

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50 Semantic Search Hakia http://www.hakia.com http://www.hakia.com

51 Semantic Search

52 Semantic e-commerce Best Buy http://www.bestbuy.com http://www.bestbuy.com Jay Myers: ‘increase the visibility of its products and services’ Jay Myers: ‘increase the visibility of its products and services’ ‘search engines are now able to identify each of those data components more easily and put them into context’ ‘search engines are now able to identify each of those data components more easily and put them into context’ Better SEO Better SEO http://www.readwriteweb.com/archives/how_best_buy_is_using_the_semantic_web.php

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56 Semantic personalisation Hunch, Siri… Hunch, Siri… http://hunch.com http://hunch.com Recommendation engine that shows you movies you want to see, books you want to read, vacation destinations you want to go to… Recommendation engine that shows you movies you want to see, books you want to read, vacation destinations you want to go to… http://www.readwriteweb.com/archives/hunch_internet_personalization_service.php

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60 http://www.slideshare.net/timbuckteeth/web-30-the-way-forward

61 Intelligence Artificial intelligence Artificial intelligence Personalisation Personalisation Data Mining Data Mining Apps Apps Place (Swarm…) Place (Swarm…)

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64 http://www.slideshare.net/timbuckteeth/web-30-the-way-forward

65 Privacy? Telephone data of Malte Spitz during 6 months http://www.zeit.de/datenschutz/malte-spitz- vorratsdaten http://www.zeit.de/datenschutz/malte-spitz- vorratsdaten http://www.zeit.de/datenschutz/malte-spitz- vorratsdaten http://www.zeit.de/datenschutz/malte-spitz- vorratsdaten

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70 Thank you for your attention

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