1. Internet & Mobile Empowerment for Entrepreneurs

2. toni matlock  Creative Entrepreneur  Artist Artist  Arts advocate Arts advocate  Filmmaker & App designer Filmmaker & App designer  salty snack studios

3. Founder of Geek Puff! Empowering women and girls to know and apply technology for good.

4. What’s the plan today?  Internet Presence for the Entrepreneur.  Websites faster, cheaper and better.  Social Network basics.  Mobility.

5. Key advantages of Internet tech DIY – Do it yourself. Reach a larger audience. Flexibility to adapt your message.

6. #1 Challenge: Being Found

7. What are other challenges?  Keeping people’s interest.  Getting people to come back.  Getting people to take action.

8. Questions:  How many of you already have websites?  Notes:  What do you have?  What do you want?  What can you improve?

9. Successful Websites (Static)  What are the basics?  Does anyone see my website?  How do I get people to visit my website?

10. Website Basics  A collection of pages, images or videos or other digital assets hosted on one web server and accessible via the Internet.  Who, What, When and Where

11. Successful Website Examples  US Aid US Aid  Entrepreneurial solutions to poverty.  See “Results & Data”  See “Where we work”  Products of Slavery Products of Slavery

12. How do you measure traffic ? Does anyone go to your website?

13. Web Analytic Tools  Measure, collect, analyze your Internet data.  Google Analytics Google Analytics  Many paid and free versions. See Yahoo, Optimizely, Clicky, Mint, and more.

14. How do you direct traffic to your website? Search Engine Optimization

15. (SEO) Search Engine Optimization  Maximizing the number of visitors to a Web site  by ensuring that the site remains high on the list of results returned by search engines.  Modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages.

16. SEO = Content is King  Search Engine Watch Search Engine Watch  Current information and strategies.  Online courses, SEO companies, etc.

17. Partnerships help  Cisco Cisco  See Grameen, Inveneo, One Global Economy, and more.

18. Video Engagement  Engage audience immediately  Buyers who watch a product in a video are more likely to buy than viewing text and images alone.  Videos also drive SEO  See Soul PancakeSoul Pancake  YouTube channel embedded into site

19. Successful Interactive Websites  The Users create the material that makes the site.  Kiva Kiva  Veecusecus  Cambodia, Camaroon, India, Guatemala  Zidisha Zidisha  Interact with the entrepreneurs  Lend for Peace Lend for Peace  2 Jews & 2 Palestinians

20. Major Cultural Dialogue I PAID A BRIBE

21. Online Marketplaces:  Virtual booths or storefronts from separate merchants within the site  Etsy Etsy

22. What is a Blog?  Contraction of the term “weblog.”  A website with pages and posts.  Reverse-chronological order.  Usually individual.  Allows interactions with visitors.

23. Why Blog?  Interest  Every post is another chance to get people to your website.  Updates keep fans current.  Dialogue.  Website alternative.  Seemicrofinance blog examples.microfinance blog examples

24. Vlogging  Blogging with Video,  “Video Log.”  WATCH Natalie Tran WATCH Natalie Tran

25. What Internet presence do I want?  What’s your budget?  What do you need?  Website or Blog?  What are the options?

26. Website vs. (CMS) Content Management System  Website: Collection of Pages built with code.  CMS: On-line tools provided by web hosting companies for people to build and publish their website without learning the technical aspects of web page production.

27. Types of Blog Hosts or CMS  Blogger: Fast and Cheap.  Wordpress: Easy and Affordable. Wordpress  Drupal, and others. Pay attention to sites you like.  Demo ‘themes’.  Determine your comfort level.  Built-in Analytics in all of them.

28.  Mini-Blog  More Creative & Networked  Super fast and cheap  See Grumpy Cat & Laughing SquidGrumpy Cat Laughing Squid

29. Internet Marketing Tools

30. What is Social Media?  Users create the experience.  Use Social Media to  Be Found &  Interact with your ‘audience’

31. Social Media Outlets  Facebook  Social / Personal  Pages and Analytics  Linked In  Professional  Twitter  Content Driven  Tumblr  all of the above + creative

32. Customer Relationship Management (CRM) systems Sales Force

33. How can Mobile Tech help Entrepreneurs?

34. More More Mobiles than Toothbrushes in the World

35. What is a Mobile Application ?  Software on a mobile device that will allow the device to perform specific tasks that are typically restricted to a desktop computer.

36. Works like a Desktop Application  software installed on a single computer (laptop or a desktop ) and used to perform specific tasks  EX: Photoshop, GIMP & Word GIMP

37. Short Message Service SMS Applications  (Texting)  Transmit short text messages to and from a mobile phone, fax machine or IP address.  Messages no longer than 160 alpha-numeric characters.  No images or graphics.

38. Text Groups SMS Platform Group communication via text message. Text Message to teams, groups, events, etc.

39. SMS Applications  M-Pesa M-Pesa  Mobile Money Transfer Service  Tropo: Tropo  Platform for building SMS communication  MyANumber MyANumber  Family-focused  Use a web developer to create your own

40. QR Code Readers  RedLaser

41. More Advanced Tools  Mobile Data Collection: Kobo Kobo

42. How do I go viral?  Search Engine Optimization.  Engaging Content.  Social Networking.

43. Successful Viral Campaign  It Gets Better It Gets Better  Goes viral by Social networks, etc.  Celebrities join campaign. Celebrities join campaign  Change.org Petition to SF Giants team Change.org Petition to SF Giants team  Giants Team makes a Video Giants Team makes a Video  Message reaches new audiences until it reaches the mainstream.

44. Meet Mr Toilet