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Best Internet 2012. Permission Marketing is the way to make advertising work again!

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Presentation on theme: "Best Internet 2012. Permission Marketing is the way to make advertising work again!"— Presentation transcript:

1 Best Internet 2012

2 Permission Marketing is the way to make advertising work again!

3 Changes

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9 Evolution of the mouse

10 Optimal mobile newsletter Buttons should be at least 44px high Drop shadows to appear tappable Pre header, navigation and tables of content are very important Links shouldn’t be stacked too closely together Responsive design

11 Deliverability Authentication, Domain Reputation and User Engagement Metrics Authentication standards: DKIM (DomainKeys Identified Mail), Sender ID, SPF (Sender Policy Framework).

12 Gmail vs. Hotmail DKIM Sender ID SPF

13 Hotmail and Outlook

14 Outlook

15 Estonian email marketing report Who did we analyze?

16 Estonian email marketing report

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20 Newsletter examples

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28 Thank you for your attention!


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