1. Publishing Principles and Practice ACP 2070, Semester 2, 2009 with Les Thomas

2. Major Types of Publishing Book Publishing Newspaper Publishing Magazine Publishing Internet Publishing Academic Publishing Corporate Publishing Government Publishing

3. The Book Publishing Process Stage 1: Stage 2: Stage 3: Stage 4: Preparation of Manuscript Pre-Press Printing Distribution and Marketing

4. Stage 1: Preparation of Manuscript Planning and Research Writing Editing

5. Stage 2: Pre-Press Bibliographic Data (ISBN into retail & library catalogues) Text Design and Layout Permissions (copyright clearances) Cover Design

6. Stage 3: Printing Traditional OFFSET Printing (500+ copies) DIGITAL Printing Binding

7. Stage 4: Distribution & Marketing Launch Distribution (agency or own company) Promotion (publicity & advertising) Evaluation

8. Revenue from Sales For $11 book GST $1 Retailer $4 Distributor $2.50 Publisher $3.50

9. Author’s Share of Revenue An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price) A publisher will usually pay an advance on royalties to the author of at least $5,000 For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

10. Vanity Publishers Run “Authors Wanted” ads Accept any manuscript no matter how bad Do not offer advances May not bind all books Their website is not a “distribution network” Vantage Press (USA) sued for fraud and misrepresentation

11. Independent Publishers

12. Major Publishers

13. Book Publishing Expectations Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable Sales of 3-5,000 copies in Australia can put your book on the bestseller lists Some publishers are now expecting 5,000 even 10,000 copies on debut

14. Set Text Could be called “Publishing Made Simple” Similar processes for big and small publishers Zines, blogs, own books Lateral approaches Future trends. END

15. Publishing Principles and Practice ACP 2070, Semester 2, 2008 with Les Thomas

16. Major Types of Publishing Book Publishing Newspaper Publishing Magazine Publishing Internet Publishing Academic Publishing Corporate Publishing Government Publishing

17. The Book Publishing Process Stage 1: Stage 2: Stage 3: Stage 4: Preparation of Manuscript Pre-Press Printing Distribution and Marketing

18. Stage 1: Preparation of Manuscript Planning and Research Writing Editing

19. Stage 2: Pre-Press Bibliographic Data (ISBN into retail & library catalogues) Text Design and Layout Permissions (copyright clearances) Cover Design

20. Stage 3: Printing Traditional OFFSET Printing (500+ copies) Modern DIGITAL Printing Binding

21. Stage 4: Distribution & Marketing Launch Distribution (agency or own company) Promotion (publicity & advertising) Evaluation

22. Revenue from Sales For $11 book GST $1 Retailer $4 Distributor $2.50 Publisher $3.50

23. Author’s Share of Revenue An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price) A publisher will usually pay an advance on royalties to the author of at least $5,000 For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

24. Vanity Publishers Run “Authors Wanted” ads Accept any manuscript no matter how bad Do not offer advances May not bind all books Their website is not a “distribution network” Vantage Press (USA) sued for fraud and misrepresentation

25. Independent Publishers Players

26. Major Publishers Christos’

27. Book Publishing Expectations Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable Sales of 3-5,000 copies in Australia can put your book on the bestseller lists Some publishers are now expecting 5,000 even 10,000 copies on debut

28. Set Text Could be called “Publishing Made Simple” Similar processes for big and small publishers Self-publishing as “punk” publishing Zines, blogs, own books Lateral approaches Future trends. END