1. Understand the principles of effective communication Assessment Objective Two

2. Pass Level Criteria Explain the principles of effective communication Discuss potential barriers to effective communication Demonstrate a range of effective interpersonal skills

3. Distinction Level Criteria Explain how some of the potential barriers can be reduced.

4. Portfolio Activity A local company is reviewing their current business documentation. They are concerned that the information isn’t being effectively communicated.

5. Introduction Poor communication is at the root of a large number of organisation problems Effective communication is essential for success

6. Effective Communication Principles

7. Completeness Provide all necessary information – Being Accurate and Using the W’s Answer all questions asked – Replying with all needed information Give something extra

8. Conciseness Be the following – Brief – Relevant and to the point – Say it once!

9. Consideration Focus on “You” rather than “I” – Assumes you know their needs Showing an interest – Talk about their benefits Emphasising the positive and the pleasant – Turn a Con into a Pro

10. Concreteness Use Specific Facts and Figures – Ie GCSE Results are up – Use GCSE results are up 5% this year compared to 3% the year before Actions Vivid and Image building words which are impressive and appealing

11. Clarity Precise, Concrete and Familiar words Familiar WordsPretentious Words HomeDomicile PayRemuneration AfterSubsequent Attention to detail Seldom

12. Clairty Construct effective sentences and paragraphs – Length (Keep it Simple Stupid) – Unity (One main idea in one paragraph) – Say it clearly

13. Courtesy Be sincere, tactful, thoughtful and appreciative Expressions which show respect – No stupid expressions or questionable humour Non-discriminatory expressions – No slang!

14. Correctness Use the right level of language – Participate or Join – Procure or Get – Endeavour or Try – Ascertain or Find Out Check the accuracy of figures, facts and words – Check, Check and Check Again

15. Task One Where can you see any evidence of the 7C rule used on the articles in front of you?

16. Portfolio Task Create an A3 poster / checklist explaining each of these principles of effective communication with examples. Maintain a good mix of visual style for the poster, but information required to pass.

17. A company using ICT must communicate using many methods including Internal Communication such a memos and meeting minutes and External Communication such as letters, reports, invoices, posters and leaflets

18. Quality is judged by Accuracy, Clarity and Presentation, as well as the actual message itself.

19. Barriers With world wide communication possible in seconds, what can occur to stop us in our tracks and fail in communicating?

20. Language http://youtu.be/Cz2- ukrd2VQ A much bigger problem now in a worldwide business place?

21. Language Words being “Lost in Translation” has caused problems for companies expanding into new markets Get into teams of three Are the following statements of poor language translation true, or false?

22. Compatibility FaceTime requires compatible apple products Macs arn’t compatible with all communication features Software need compatible Hardware

23. When have you seen this?

24. Finance Finance dictates infrastructure, equipment, training, hardware and software Any of these missing can be a huge barrier to effective communication – Why?