1. Black Market Study Sports betting, poker & casino
Danish Online Gambling Association
11/5 2015

2. Purpose and method Method Purpose
To estimate Danish volume and value share for betting operators without a Danish license.
Method
The online interviews were conducted between 22/4 – 8/ interviews have been made among persons age residing in Denmark (total population in this group is 3.5 M people) of the interviewed people played sports betting, poker or casino.
The survey was carried out by M3 Research’s panel. The panel consists of members who are recruited via online and offline sources. M3 Research is a member of ESOMAR.
The results have been weighed against gender, age and location based on official statistical data from the national statistical agency Statistics Denmark.
Faceoff – gratis magasin som blev uddelt i hallerne ved 1. runde d. 19/9

3. Questionnaire - 1/2 D1) Are you…? D2) What is your age?
Man, Woman 
D2) What is your age?
D3) Which region of Denmark do you live in?
Q1) How often do you play for money online in connection…?
Sports betting, poker, casino
Daily/almost daily, One or more times per week, 1-3 times per month, Less than once per month, Was previously betting but no any more, Has never placed bets, Don’t know
Q2) Which of the following operators have you used for online sports betting within the last three months? <Q2-Q4: Plays online sports betting>
Sports betting brand list (refer to classification of operators – sports betting) + Other (manually coded)
Q3) How much money do you typically spend per month on online sports betting?
0-24 kr., kr., kr., kr., kr., kr., kr., kr., kr. or more (please indicate amount) 
Q4) How would you typically divide the money you spend on online sports betting? Please list in percent
List of active betting operators (Q2) 
Q5) Which of the following operators have you used for online poker within the last three months? <Q5-Q7: Plays online poker>
Poker brand list (refer to classification of operators – poker) + Other (manually coded)

4. Questionnaire - 2/2
Q6) How much money do you typically spend per month on online poker?
0-24 kr., kr., kr., kr., kr., kr., kr., kr., kr. or more (please indicate amount) 
Q7) How would you typically divide the money you spend on online poker? Please list in percent
List of active poker operators (Q5) 
Q8) Which of the following operators have you used for online casino within the last three months? <Q8-Q10: Plays online casino>
Casino brand list (refer to classification of operators – casino) + Other (manually coded)
Q9) How much money do you typically spend per month on online casino?
Q10) How would you typically divide the money you spend on online casino? Please list in percent
List of active casino operators (Q5) 

5. Sample

6. 21% plays online sports betting, 8% poker and 8% casino

7. 14% have placed bets/played poker or casino with online sports betting operators without Danish license

8. Women, younger and people with a high monthly spend plays more frequently with operators without Danish license

9. The average monthly spend among persons who bets with unlicensed operators is 5 times higher

10. 13% of the total monthly spend is placed with operators without a Danish license

11. Summary of conclusions
14% have used unlicensed operators.
Women, younger and people with a high monthly spend plays more frequently with operators without Danish license.
The average monthly spend among persons who bets with unlicensed operators is 5 times higher.
13% of the total monthly spend is placed with betting operators without a Danish license.