1. SPORTS AND ENTERTAINMENT INDUSTRY Shelley Bailey Elmira City School District

2. Sports and Entertainment Overview Enjoys most success in economically stable countries Supplies audiences with sporting events, music concerts, TV sitcoms and movie masterpieces Product is an illusion, neither a good or service yet both at the same time Movie stars, quarterbacks, rock stars and talk show hosts provide an escape from hard times-to all walks of life!

3. Sports and Entertainment Trends Talk shows Professional Sports Reality TV Pop Music Pop Culture

4. Sports and Entertainment Subdivisions Sports Entertainment Marketing Sponsorship Media

5. Sports and Entertainment Career Tracks Agent—represents client, usually of professional or celebrity status Development Executive—work with writers to turn ideas into scripts Publicity Coordinator—Markets events Director of Sponsorships—attains sponsors for event funding

6. Sports and Entertainment how to “break in” Set goals Get educated Gain experience Be mobile Network Market yourself http://www.idolonfox.com/home.htm

7. Sports and Entertainment Compensation “Show me the money” Large salary gaps within industry Salaries range from minimum wage to millions depending on type of job, where its located and who one works for

8. Sports and Entertainment Major Players IMG--www.imgworld.com Dreamworks--www.dreamworks.com Time Warner Nascar MGM Viacom Walt Disney

9. Sports and Entertainment Love/Hate tips Love Glamour Room to grow Relaxed atmosphere Creativity Hate Low starting pay Superficiality Egos Lack of transferable experience

10. Sports and Entertainment High School Sequence Grade 9Grade 10Grade 11Grade 12 Software Applications AccountingCareer and Financial Management Marketing Internship Business LawMath and Financial Applications Multi-Media Presentation Desktop Publishing Intro to Marketing Sports and Entertainment Marketing

11. Sports and Entertainment Potential local employers WETM Channel 18 Big Fox TV First Arena Clemens Center Elmira Jackals Hockey Elmira Pioneers Baseball

12. Sports and Entertainment Two-Year College options Corning Community College http://www.corning-cc.edu Business Administration Major

13. Sports and Entertainment 4-Year College Options Cornell School of Hotel Administration http://www.hotelschool.cornell.edu Graduate Programs Master of Management in Hospitality (M.M.H.) Master of Management in Hospitality (M.M.H.) A two-year program with a unique emphasis on the hospitality and service industries

14. Sports and Entertainment The Business of Fun!