2. NOT PROTECTIVELY MARKED DIGITAL IS THE NEW NORMAL Deputy Chief Constable Gordon Scobbie

3. NOT PROTECTIVELY MARKED Policing in a digital age ………….

4. NOT PROTECTIVELY MARKED Facts on social media growth 30 million registered users on 30 million registered users on over 700 million users worldwide over 700 million users worldwide Up to 400,000 people sign up to Up to 400,000 people sign up to everyday everyday Now over 5 Billion Now over 5 Billion 90 million 90 million

5. NOT PROTECTIVELY MARKED What do we know about media users? ■ They post content online ■ Display their likes and dislikes ■ Like to take pictures and record videos ■ Can make it go viral

6. NOT PROTECTIVELY MARKED They post content online – Some is amusing Fenton! 2 million views

7. NOT PROTECTIVELY MARKED And when they witness something – photo from 7/7 bombing

8. NOT PROTECTIVELY MARKED To say they don’t feel safe – Bognor Regis Facebook Site – Make our streets safe again

9. NOT PROTECTIVELY MARKED To Organise Protests http://www.ukuncut.org.uk And to respond while at a demonstration http://twitter.com /sukeySMS

10. NOT PROTECTIVELY MARKED Social media as a news channel

11. NOT PROTECTIVELY MARKEDConnectivity

12. How have Police responded ?

13. NOT PROTECTIVELY MARKED THE POLICE EVERYBODY ELSE

14. NOT PROTECTIVELY MARKED SOCIAL MEDIA REQUIRES BRAVERY

15. NOT PROTECTIVELY MARKED Exploiting the benefits LISTENING

16. NOT PROTECTIVELY MARKED TWIT CAM – YOU TUBE

17. NOT PROTECTIVELY MARKED ANGUS FOX Smartphone App

18. NOT PROTECTIVELY MARKED Protest in Dudley today, come and support #EDL RT Protest in Dudley today, come and support #EDL Muslims with knives rioting in Dudley #EDL RT 100s Muslims with knives rioting in Dudley – get here! #EDL There are no Muslims rioting in Dudley – all quiet #EDL RT police say There are no Muslims rioting in Dudley – all quiet #EDL #EDL supporter stabbed by Muslim in Dudley RT #EDL supporter stabbed by Muslim in Dudley – come and support us #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL misinformation being spread by EDL – listen to police tweets #EDL police say no one has been stabbed- EDL lying #EDL police allowing muslims to attack whites in Dudley #EDL no one has been attacked in Dudley #EDL don’t react to EDL lies – police say no one been attacked #EDL thank you police for accurate tweets

19. NOT PROTECTIVELY MARKED SUPPORT AND GUIDANCE

20. NOT PROTECTIVELY MARKED MAKING THE CASE Learning through ‘engagement’ Learning through ‘engagement’ Influential thinkers Influential thinkers World Events World Events

21. NOT PROTECTIVELY MARKED You’ve got to grab their attention

22. NOT PROTECTIVELY MARKED Strategic Session for Police Leaders Google HQ – London Hamish Nicklin – Google ■ The ‘end of digital’ – Minority Report ■ Google Strategy – ‘mobile first’ ■ Police – ‘Digital First’

23. NOT PROTECTIVELY MARKED Google – 4 trends SOCIAL internet geared towards social sharing MOBILE Huge growth in smart phones VIDEO 33% of all internet traffic will rise to 90% soon CONVERGENCE Virtual/real world hard to separate

24. NOT PROTECTIVELY MARKED So what ? INSIGHT what are people thinking, doing, saying? INSIGHT what are people thinking, doing, saying? CONSULTATION Constant ‘beta’mode CONSULTATION Constant ‘beta’mode DEMOCRATISATION Collaborate outside the organisation DEMOCRATISATION Collaborate outside the organisation COMMUNICATION Real time + powerful COMMUNICATION Real time + powerful RISK Attitude must change RISK Attitude must change

25. NOT PROTECTIVELY MARKED National Strategy Agreed by ACPO Agreed by ACPO 3 main strands 3 main strands 1. KEEPING UP 2. JOINING UP 3. LEADERSHIP 3. LEADERSHIP Mandate from the top Mandate from the top

26. NOT PROTECTIVELY MARKED Governance – Keeping Up Awareness sessions to forces Awareness sessions to forces Focus on ‘engagement’ Focus on ‘engagement’ Public order intelligence + investigation included Public order intelligence + investigation included

27. NOT PROTECTIVELY MARKED Public OrderMarketing Children and Young Persons E Crime Counter Terrorism Missing Persons Stalking Internal Communications Corporate Comms Operational Policing Events Policing Roads Policing Digital Engagement Online Reporting Joining up

28. NOT PROTECTIVELY MARKED Governance – Joining up Governance – Joining up ACPO High Level Cross Business area on Digital Media ACPO High Level Cross Business area on Digital Media Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales Representatives from Forces; Representatives from Forces; and

29. NOT PROTECTIVELY MARKED UK position pre-riots National Guidance – Engage National Guidance – Engage National strategy signed off of by ACPO National strategy signed off of by ACPO Chief officers leading from the front Chief officers leading from the front Good external links to Digital Agenda Good external links to Digital Agenda

30. NOT PROTECTIVELY MARKED London Riots – August 2011

31. NOT PROTECTIVELY MARKED

32. People used social media to organise

33. NOT PROTECTIVELY MARKED During Riots in Wolverhampton Used throughout to : Update Communities Update Communities Prevent the spread of mis-information and rumour Prevent the spread of mis-information and rumour 5000 plus new followers within 24 hours of riot 5000 plus new followers within 24 hours of riot West Midlands – Superintendent Mark Payne

34. NOT PROTECTIVELY MARKED DANGERS OF NOT BEING INVOLVED WITH SOCIAL MEDIA IN EMERGENCY SITUATIONS If no information is coming from the authorities If no information is coming from the authorities The gap will be plugged by speculation The gap will be plugged by speculation

35. NOT PROTECTIVELY MARKED Home Secretary Meetings August 2011 August 2011 Politicians, Police, Civil Servants, SM industry Politicians, Police, Civil Servants, SM industry Positive way forward Positive way forward Value during crisis Value during crisis Close current gaps Close current gaps Switching off ‘not an option’ Switching off ‘not an option’

36. NOT PROTECTIVELY MARKED LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes Forces who had already invested time using social media were better prepared when the disorders took place Forces who had already invested time using social media were better prepared when the disorders took place Forces cannot deal with crisis situations and establish a meaningful social media presence at the same time Forces cannot deal with crisis situations and establish a meaningful social media presence at the same time

37. NOT PROTECTIVELY MARKED LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes Recognition of the need for timely responses at the commencement of any potential disorder, critical incident or high level profile event Recognition of the need for timely responses at the commencement of any potential disorder, critical incident or high level profile event

38. NOT PROTECTIVELY MARKEDCOMMUNITIES ‘Virtual’ and ‘Real’ came together

39. NOT PROTECTIVELY MARKED Capability Gaps Lack of trained staff Lack of trained staff Insufficient technology – to monitor, analyse and capture Insufficient technology – to monitor, analyse and capture No ‘local’ on-line community engagement No ‘local’ on-line community engagement No pre-planned intelligence co- ordination No pre-planned intelligence co- ordination No 24/7 emergency contact with No 24/7 emergency contact with and

40. NOT PROTECTIVELY MARKED Governance – Joining up Governance – Joining up ACPO High Level Cross Business area on Digital Media ACPO High Level Cross Business area on Digital Media Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales Representatives from Forces; Representatives from Forces; and

41. NOT PROTECTIVELY MARKED Joining up ACPO High Level Group Digital Investigation DAC Kavanagh Digital Intelligence ACC Rowe Digital Engagement DCC Scobbie Technology Andrew Watson Organisational Learning CC Gargan

42. NOT PROTECTIVELY MARKED So what now ? So what now ?

43. NOT PROTECTIVELY MARKEDPartnership Government, Police + other law enforcement agencies Government, Police + other law enforcement agencies SM providers involved SM providers involved Enhanced capability + capacity Enhanced capability + capacity

44. NOT PROTECTIVELY MARKED Engagement is the foundation which Supports: Intelligence Intelligence Investigation Investigation

45. NOT PROTECTIVELY MARKED National Governance ACPO High Level ACPO High Level Home Office Social Media Project Board Home Office Social Media Project Board

46. NOT PROTECTIVELY MARKED Future Drivers

47. NOT PROTECTIVELY MARKED UK Government Strategy on Digital Police ‘ Digital by default’ Police ‘ Digital by default’ Paradigm shift on internet Paradigm shift on internet Disruptive technology Disruptive technology Opportunistic nature Opportunistic nature

48. NOT PROTECTIVELY MARKED George Osbourne May 2011 Changing accountability Changing accountability Changing policy making Changing policy making Changing public services Changing public services

49. NOT PROTECTIVELY MARKED Accountability Accountability Access to information Access to information Giving public a voice Giving public a voice 3 rd party analysis 3 rd party analysis UK Govt intention – world leader in open data UK Govt intention – world leader in open data

50. NOT PROTECTIVELY MARKED Opportunities for Policing Participation of public in problem solving Participation of public in problem solving Build trust + confidence Build trust + confidence View public as partnership resource View public as partnership resource

51. NOT PROTECTIVELY MARKED Policy Making Draft legislation/policy for public scrutiny Draft legislation/policy for public scrutiny Reducing regulation – ‘Red Tape Challenge’ Reducing regulation – ‘Red Tape Challenge’ ‘Open Source’ policy making ‘Open Source’ policy making Implications for the Police Implications for the Police

52. NOT PROTECTIVELY MARKED Changing Public Services Reduced Cost Reduced Cost Shifting 30 % public services = £1.3 b savings Shifting 30 % public services = £1.3 b savings Public Service Reform – ‘Digital by default’ Public Service Reform – ‘Digital by default’ Drive up service delivery Drive up service delivery Govt interested in recruiting those with skills to deliver Govt interested in recruiting those with skills to deliver

53. NOT PROTECTIVELY MARKED Current Drivers

54. NOT PROTECTIVELY MARKED High Capability High mobility Low The emergence of mobile

55. NOT PROTECTIVELY MARKED Planet Facebook

56. NOT PROTECTIVELY MARKED 200720082009 Facebook Open Registration Facebook becomes available internationally 800 M 2011 More than 800 million users Across 70 Different Languages Mother joins Facebook Facebook’s growth

57. NOT PROTECTIVELY MARKED Leadrship at all levels Leadership at all levels From the Head of the From the Head of the organisation organisation “Leading from the edge” “Leading from the edge”

58. NOT PROTECTIVELY MARKED A sign of changing times - A magazine is an I- Pad that doesn’t work - 3.5 million views

59. NOT PROTECTIVELY MARKEDQuestions?????