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2013-1014.  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles.

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Presentation on theme: "2013-1014.  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles."— Presentation transcript:

1 2013-1014

2  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Get a folder from the table along with the syllabus for Commercial Art 1. Review Syllabus 2. Assign cubbies and folders 3. Write your name in sharpie on the inside and outside of your art folder 4. Start Project #1 – Logo Manipulation

3  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Open your journal to pages 9. Start following the activities and be ready to write down the definitions of the Elements of Art 1. Complete Elements Definitions and Illustrations 1. Review Element Definitions as a class 2. Continue Logo Manipulation Project #1

4  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Page 10 Open your folder to the Quiz. Do not reference other pages in your folder. Use these options to answer A. Line B. Shape C. Form D. Space E. Color F. Texture G. Value 1.Continue Logo Manipulation Project #1

5  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Page 7 Write down as many logos as you can recognize. After you are done, get with your classmates to try and guess all of them. 1.Continue Logo Manipulation Project #1

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7  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Page 8 Match the Brand Slogans 1.Continue Logo Manipulation Project #1 2. Start Coloring your project today 3. Use complimentary colors on some logos and a double layer.

8  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Page 10 Read over the Principles of Design and be ready for the class discussion 1. Review Principles of Design 2. Continue Logo Manipulation Project #1 3. Use complimentary colors on some logos and a double layer.

9  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Pg 11 Principles QUIZ 2. Continue Logo Manipulation Project #1 3. Use complimentary colors on some logos and a double layer. A.Balance B. Emphasis C. Repetition D. Proportion E. Rhythm/Repetiton F. Contrast G. Unity

10  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell Work: Pg 13 Guess what logos are at the top of the page 1. Spray glue Demo 2. Continue Logo Manipulation Project #1 3. Use complimentary colors on some logos and a double layer.

11  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell work: pg 3 Vocabulary Graphic Design: using creativity and technology to communicate ideas or messages 1. Spray glue Demo 2. Continue Logo Manipulation Project #1 3. Use complimentary colors on some logos and a double layer.

12  Lesson: Introduction to Commercial art Introduce the field of graphic design and see what students know about the elements and principles of art. Bell work: Ask your neighbor if there are any spots in your work that need more color pencil or better craftsmanship. 1. Spray glue Demo 2. Continue Logo Manipulation Project #1 3. Use complimentary colors on some logos and a double layer.

13  Lesson: Introduction to Commercial art With no verbal instructions or demonstrations, successfully use the elements of art and principles of design to complete projects from written steps. Vocabulary: Page 3 Design: A visual plan, organization or arrangements of elements/principles in a work of art. Typography: the art of the letterform 1. Start the Paper Strip Challenge 2. Supplies will be available but extra instruction is not.

14  Lesson: Introduction to Commercial art With no verbal instructions or demonstrations, successfully use the elements of art and principles of design to complete projects from written steps. Vocabulary: Page 3 Brainstorm: is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s)group or individual creativity technique 1. Continue the Paper Strip Challenge 2. Supplies will be available but extra instruction is not.

15  Lesson: Introduction to Commercial art With no verbal instructions or demonstrations, successfully use the elements of art and principles of design to complete projects from written steps. Vocabulary: Page 3 Review your scoring guide carefully and make sure you are following all directions 1. Continue the Paper Strip Challenge 2. Supplies will be available but extra instruction is not.

16  Lesson: Introduction to Commercial art With no verbal instructions or demonstrations, successfully use the elements of art and principles of design to complete projects from written steps. Vocabulary: Page 3 Both your cover design project and the paper strip challenge should be turned in! 1. Last Day the Paper Strip Challenge 2. Supplies will be available but extra instruction is not.

17  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Negative Space: Empty spaces surrounding shapes or forms. The result of negative space in logo design is an elegant visual effect. Counter Space: The negative space in typography. The area entirely or partially enclosed by a letter form or a symbol. This happens in letters such as d, o and s. 1. Begin Logo Construction Project Power Point/Instructions on page 14

18 Simplicity is the key to effective and memorable logo design. Creating a logo design you should consider less is more rule and make your logo as simple as possible and creative enough at the same time. Perfect technique to achieve this effect is to use negative space which can help you to achieve brilliant results. Negative space may be most evident when the space around a subject, and not the subject itself, forms an interesting or artistically relevant shape, and such space is occasionally used to artistic effect as the “real” subject of an image. Negative space logos are becoming the next trend in all kind of industries.

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26 Typography is the art of the letterform and typographers closely analyze and carefully craft every detail of each character – even the negative space, called the counter. We often ignore and overlook the counter space because that’s not what we normally read. However, the counter can offer some rich forms and creative opportunities that warrant a closer look.

27  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Page 3 Vocabulary: Design : A visual plan, organization or arrangements of elements/principles in a work of art. Typography : the art of the letterform Complete the Image Organizer on page 13 1. Logo Construction Project Power Point Instructions 2. Go over idea generation pages 16-18

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30  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Brainstorming Worksheet “Who Says its Ugly?” Fill in the grid for 5 items of your choice. 1.Logo Construction Project 2.Photoshop Introduction 2. Scan in or take pictures of your original drawings or create your own in Photoshop.

31  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: 20-23 Read Through Planning and Layout and be ready to discuss 1. Logo Construction Project 2. Scan in or take pictures of your original drawings or create your own in Photoshop.

32  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Pages 24-26 Read Both Apple Articles and answer the short questions on page 26 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

33  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Vocabulary The C.R.A.P. method of Design C. CONTRAST – using elements that are very DIFFERENT from each other will catch a viewers eye. If you keep everything the same the design gets boring and the viewer moves on to something else. 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

34  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Vocabulary The C.R.A.P. method of Design R. REPETITION - repeat visual elements of the design throughout the piece. You can repeat colors, shapes, textures, spatial relationships, line thicknesses, fonts, sizes, graphic concepts, etc. This develops the organization and strengthens the unity. 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

35  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Vocabulary The C.R.A.P. method of Design A. ALIGNMENT – nothing should be placed on the page randomly. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated, fresh look. 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

36  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Vocabulary The C.R.A.P. method of Design P. PROXIMITY- items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units. This helps organize information, reduces clutter, and gives the reader a clear structure. 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

37  Lesson: Negative Space Logo Construction Using the counter space in Typography, students will successfully design a logo for an organization, company or event. Bell Work: Project Questions! If you have ANY questions on creating, printing or mounting you must ask today! I will not be here tomorrow. Please turn these in tomorrow. 1. Logo Construction Project 2. Continue working on the computer to create and correctly print the sizes of your logo stationary

38  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: Turn to page 27 Exclusive Name Plate Instruction 1. Read through the assignment sheet 2. Read through the scoring guide 3. Demo over new project 4. Work time on exclusive name plate

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40  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: page 32 Use photoshop as a reference to complete the crossword 1. Read through the assignment sheet 2. Read through the scoring guide 3. Demo over new project 4. Work time on exclusive name plate

41  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: page 33 Read through the Photoshop Color Reference Put a star next to CMYK color! We use that the most 1.Work on exclusive name plate 2.Think about imagery and text 3.Use the opacity tool to make things less obvious 4.Use separate layers

42  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: page 33 Read the “Common Digital Image File Formats” Put a star next to Jpeg! 1.Work on exclusive name plate 2.Think about imagery and text 3.Use the opacity tool to make things less obvious 4.Use separate layers

43  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: page 34-36 Read and reference the photoshop tips 1.Work on exclusive name plate 2.Think about imagery and text 3.Use the opacity tool to make things less obvious 4.Use separate layers

44  Lesson: Exclusive Name Plate Using Photo Shop a design Is created that breaks up the space of the paper and uses the students name creatively. Bell Work: page 37-38 Reference for short cuts! 1.Work on exclusive name plate 2.Think about imagery and text 3.Use the opacity tool to make things less obvious 4.Use separate layers

45  Lesson: Exclusive Name Plate VOCAB PAGE #3 Gradients: Two or more colors that gradually blend into each other Magic Wand: Selection tool that selects pixels of similar values Filter: Special effects Pixel: A single point in a graphic image Swatch: Preset group of colors Flatten Image: Merging all layers Thumbnail: Miniature version of an image Feather: Softening the edges so it blends with the background Select: To chose an object to manipulate Layer: The working surface of an image Palette: All our icons that help you modify your image 1.Last class day to work on exclusive name plate 2.Use separate layers 3.DUE NEXT FRIDAY

46  Lesson: Moving Shapes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value Bell Work: turn to page 38 1.Start moving shapes

47  Lesson: Moving Shapes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value Bell Work: make sure to read through the scoring guide and instructions carefully! Last day to work 1.Start moving shapes

48  Lesson: Cover Contest/Square Portrait Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value Bell Work: Notes: Write down the 5 Graphic on page 4 Design Basics 1) Audience 2) Layout 3) Typography 4) Image 5) ColorAudienceLayoutTypographyImageColor 1.Introduction to agenda cover 2.Ray Pec 2015-2016

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50  Lesson: Square Portrait Using a one inch grid and design theory, create a portrait of a famous person entirely out of individually designed squares. BELL WORK: Chuck Close Notes Born July 5 th 1940 Famous for his portraits, graduated from Yale To create his grid work copies of photos, Close puts a grid on the photo and on the canvas and copies cell by cell. Typically, each square within the grid is filled with roughly executed regions of color (usually consisting of painted rings on a contrasting background) which give the cell a perceived 'average' hue which makes sense from a distance. 1. Introduction to Square Portraits 2.Choose a famous person for your portrait 3.Have an over head made 4.Complete a one inch grid LIGHTLY across your illustration

51 CHUCK CLOSE GRIDDED PORTRAITS

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54  Lesson: Cover Contest/Square Portrait Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 4 Bold Type A generic description of type that is heavier than the text type with which it is used. 1. Choose a famous person for your portrait 2.Have an over head made 3.Complete a one inch grid LIGHTLY across your illustration

55  Lesson: Cover Contest/Square Portrait Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 4 Typography The art and practice of arranging type and other elements in pleasing ways by using combinations of fonts and layout, and adjusting the type in such a way as to produce the most aesthetic result. 1. Choose a famous person for your portrait 2.Have an over head made 3.Complete a one inch grid LIGHTLY across your illustration

56  Lesson: Cover Contest/Square Portrait Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 4 Font: particular size, weight and style of a typefacesize, weight and style typeface 1. Choose a famous person for your portrait 2.Have an over head made 3.Complete a one inch grid LIGHTLY across your illustration

57  Lesson: Cover Contest/Square Portrait Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 4 Notes: Write down the 5 Graphic Design Basics 1) Audience 2) Layout 3) Typography 4) Image 5) ColorAudienceLayoutTypographyImageColor 1. Choose a famous person for your portrait 2.Have an over head made 3.Complete a one inch grid LIGHTLY across your illustration

58  Lesson: City Silhouettes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 46 Copyright Protection: Read pages 46-47 1. Choose a City that has many items to represent it, write your city on the board 2.Research items that represent your city, list them at the bottom of page 52 3.Create a compositions of silhouettes

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62  Lesson: City Silhouettes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: page 48 Please take the copyright quiz! 1. Choose a City that has many items to represent it, write your city on the board 2.Research items that represent your city, list them at the bottom of page 52 3.Create a compositions of silhouettes

63  Lesson: City Silhouettes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: Page 52 Write your city and 5 items that represent it 1. Choose a City that has many items to represent it, write your city on the board 2.Create a compositions of silhouettes 3.Think about color schemes and composition 4.Read your scoring guide!

64  Lesson: City Silhouettes Using the step by step instructions, design the project as instructed thinking most about craftsmanship and production value BELL WORK VOCAB: Page 52 At the bottom of page write your color scheme used 1. Choose a City that has many items to represent it, write your city on the board 2.Create a compositions of silhouettes 3.Think about color schemes and composition 4.Read your scoring guide!


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