1. ©2014 SCORE MN Chapters Click to edit Master title style Do-It-Yourself Website Design Learning About Websites Offered by SCORE Minnesota Chapters

2. ©2014 SCORE MN Chapters Objectives of This Website Module Emphasize selected key points “Build Your Own Website” webinar. Provide references to other useful internet links Reinforce building a website is like any project – Define what you want to accomplish? – Identify resources – time, skills, money needed – Explore options to achieve your objectives – Set up a timetable to proceed – Measure success 2

3. ©2014 SCORE MN Chapters Resource Material Small start-up businesses have limited resources. A common request to SCORE is for information to create their own website to save money. This need is addressed in four training modules: DIY – Build a basic website DIY – Hire a Professional to build it DIY – Upgrade your basic site DIY – How prospects find your website 3

4. ©2014 SCORE MN Chapters SCORE eBusiness-Now Video Video runs 41 minutes – very good! Presentation captures key points from the video URL: http://www.score.org/ebusiness-nowhttp://www.score.org/ebusiness-now 4

5. ©2014 SCORE MN Chapters Your Strategy Guides the WHAT 5

6. ©2014 SCORE MN Chapters All Industries Are Not Alike! 6

7. ©2014 SCORE MN Chapters Four Key Elements of a Website Think of building a website like building a house 7

8. ©2014 SCORE MN Chapters ‘Where Are You?’ as an Address Template vendors provide this step for you 8

9. ©2014 SCORE MN Chapters Hosting is the Second Element Templates usually provide hosting The internet is a vast interlinking of computers Don’t try to do this yourself 9

10. ©2014 SCORE MN Chapters As DIY “You” Are the Architect Develop your own list of what features, colors, layout, etc. appeal to you for your website! 10

11. ©2014 SCORE MN Chapters What Do You Need? Pages can have subpages A Blog is a type of website 11

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14. ©2014 SCORE MN Chapters Graphics Help Grab Attention Include words you want Search Engines to use 14

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16. ©2014 SCORE MN Chapters Hosting Choices Template providers normally include Hosting 16

17. ©2014 SCORE MN Chapters www.homestead.com We assumed you will use a template for DIY 17

18. ©2014 SCORE MN Chapters Site Builder used in DIY www.homestead.com Easy, upgradeable, reliable 18

19. ©2014 SCORE MN Chapters IF, You Use a Professional Developer 19

20. ©2014 SCORE MN Chapters You & Developer Relationship Add – are they local, know small business? 20

21. ©2014 SCORE MN Chapters Results versus Goals Templates usually include analytics tools 21

22. ©2014 SCORE MN Chapters Is Your Website a Success? 22

23. ©2014 SCORE MN Chapters Other Education Citations The video by http://www.score.org/ebusiness-now is an excellent way to learn about developing your own website. Study their other How To articleshttp://www.score.org/ebusiness-now SCORE National Templates and Tools by searching for ‘websites’ http://minneapolis.score.org/resources/ search?text=websites Google has many website tools and helps. Worth checking is: http://www.google.com/webmasters 23

24. ©2014 SCORE MN Chapters What’s Next? Use the internet to learn about other issues Decide what a basic website should do for you – Provide a digital contact point for your business – Sell products or services – Provide information or support to your products – All of the above Take ‘screen shots’ of sites you want to emulate Research a domain name – try a search for it Accumulate logos, images and other data you want to use Decide if you will use a professional or DIY IF DIY, take “DIY Build Your Site” a self directed PowerPoint webinar. 24

25. ©2014 SCORE MN Chapters Questions and Answers Ask Your MN SCORE Chapter | www.score-mn.orgwww.score-mn.org Look to SCORE for Counseling, Workshops, Forums, Roundtables and Local Resources Contact a Local SCORE Chapter www.score.org/chapters-map SCORE Minnesota Resource Supplements your Local Chapter on Unique Issues Include Zip Code, Phone Contact and Specific Questions | DIYwebHelp@gmail.com 25

26. ©2014 SCORE MN Chapters Disclosures Contents strictly for training of our clients SCORE Minnesota does not endorse any vendors Screen Prints are provided for illustration only 26

27. ©2014 SCORE MN Chapters Credits SCORE.org – Articles and online workshops – Video: “Building the Perfect Site for Your Small Business” Veritas Marketing - Technical Leadership SPEDCO - Funding Sponsor 27