1. 1 Internet marketing of trade fairs and exhibitions

2. 2 Content Internet as a part of integrated marketing communication Successful exhibition promotion/ trade fair web page Integrating Internet marketing into marketing communication mix

3. 3 Internet as a part of integrated marketing communications Sales Promotion Sales Promotion Personal selling Personal selling INTERNET INTERNET Direct marketing Direct marketing Public Relations Public Relations

4. 4 Web-pages are supposed to be

5. 5 Site for exhibitors Map to and of the exhibition site Trade fair program Prices of trade fair stands Contact details of the trade fair organizer Registration forms available to download Feedback page

6. 6 Site for customers Map to and of the exhibition site Trade fair program Ticket prices Contact details of the exhibitors Links to exhibitors’ web pages Feedback page www.piramk.fi/ypmessut

7. 7 Web-pages should have... Updated information before, during and after the trade fair Updated information before, during and after the trade fair Clear visual outlook

8. 8 Integrating Internet marketing into the marketing communication mix Integrating marketing

9. 9 The best benefits can be achieved by connecting Internet marketing with traditional marketing communications Benefits

10. 10 Examples: Integrated marketing before trade fair Trade fair website address clearly visible in all off-line advertisements, timetables, programs, brochures, TV, radio etc. Possible press releases must also be available to download

11. 11 Integrated marketing after trade fair Advise customers/exhibitors to give feedback via trade fair webpage Possible press releases must also be available to download Pictures/films from the trade fair available online Cd-rom of all presentations and speeches etc. available after trade fair

12. 12 Example of trade fair web page www.piramk.fi/ypmessut www.piramk.fi/ypmessut Example:

13. 13 THANK Y U F R Y UR ATTENTI N !