1. Eric Wickberg Director – Display Solutions Sales 2009 1

2. OVERVIEW Custom Solutions Process Video Conferencing / Telepresence Examples of OEM Projects Display / Projector Manufacturer Relationships 2009 2

3. Custom designed product and service solutions Design Process for Custom or Modified Product: Project Review Proposal/Project Timetable Design & Collaboration Design Review Prototype Delivery / Modify Design First Article Approval Process Packaging / Staging / Documentation Training / Marketing Production Forecasting / Managed Inventory Quarterly Business Reviews (monitor success) Chief Custom Capabilities

4. Custom Solutions Process Project Initiation Form (PIF) –Basics to start a project and define project scope Overall needs/description of the project Timing Budget, costs, projected revenue and margin –Helps with project prioritization and using Chief resources wisely –Projects with clearly defined budget/margin/sales expectations typically take precedence over “speculative/strategic projects” A project is “active” when resources are allocated to the project with defined milestones and deliverable 2009 4

5. Custom Solutions Process 2009 5 Even “easy” projects touch many, many people...

6. Video Conferencing Market Market Overview –Tandberg and Polycom >70% combined market share –Hewlett-Packard and Cisco have remaining share, targeted at high-end videoconferencing systems –Global videoconferencing systems and services market estimated at $4.2B in 2012 up from $1.6B in 2007, CHIEF is the leader in video-conferencing mounting solutions! –Established formal relationships with Cisco, Tandberg, and Polycom; and developing HP relationship. –Fusion mount and accessories provide a superior solution Source: Business Week

7. Video Conferencing & Telepresence CHIEF Product Solutions for Tandberg Video Conferencing Equipment Standard CHIEF sku’s sold via PRO AV Dealers Tandberg Set Top Box (integrated camera/codec) Tandberg Edge (HD camera + codec) Tandberg Codec’s Co-Branded Website ……. Launching soon! www.tandberg.chiefmfg.com www.tandberg.chiefmfg.com

8. Video Conferencing & Telepresence New Fusion Wall Mount “Kits” Single Screen Solution Dual Screen Solution Triple Screen Solution Packaged with Camera Shelf, Extensions, and Shelves Sold via Polycom as Accessories Articulating Arm Solution Custom PNR with codec holder/camera accessory -- MSP-POL2 CHIEF OEM Solutions for

9. Cisco TelePresence Custom solutions for freestanding, wall, table mounts Executive solutions, multi purpose conference rooms...expanding to entry level solutions. First year of production will generate more than $1M in revenue Work with the OEM, contract manufacture, and global logistics m Highly involved from design through delivery Program success and corporate involvement is driving opportunities in other divisions with standard products

10. Professional/Commercial Retail - Overview - Direct Sales via SONY Electronics USA - Drop Ship and Stocking Business - Relationship Management -Direct Interface with SONY Senior Product Management & Marketing Teams (CA & NJ) - Regional Sales Reps (by Territory) - Primary Business coming from Hospitality Projects - Custom Product Development on Request - Product Assortment - 15 MSP Part #’s active -Standard Chief “U” product but includes Sony “Universal” interface instead of MSBU/PSBU. - Custom Wall Mount for SONY 65” TV – Only Mount available for this display due to weight. - Compatibility/Parts/Resources available at www.sony.chiefmfg.com www.sony.chiefmfg.com - Overview - Direct Sales via SONY Retail Consumer - 56 Retail Stores (sony style) - 8 Outlet Stores - 3 Family Center Stores - Online (sonystyle.com) -Relationship Management -Direct Interface with Consumer Direct Business Manager, Merchandising Team, and Online Marketing Team. - Primary Business coming from Consumer Sales via Sony Retail stores/online. - Product Assortment - Chief “Professional” Products (MTRU) - iC by Chief Products - Sanus Mounts - Sanus Furniture

11. Display Manufacturers 2009 11 NEC

12. Display Manufacturers 2009 12 Display Manufacturer OEM/Sell/ RecommendPartner % Share Chief Share Account ManagerNotes SONYSell/RecommendCHIEF17% 75%+ EKRetail, on-line, and Professional business won in 2008. SamsungRecommendPeerless/ CHIEF23% 25% EK Hospitality / D. Signage business won via Pro AV channel. Hospitality – Hotel Solutions. Long standing strategy of not offering mounts unless “by” Samsung. LGRecommendPeerless/CHIEF10 % 0% PR Continue to pursue Hospitality & Commercial Rep relationships SharpOEMPeerless11 % 0% EKPeerless commission arrangement – similar to LG PhilipsRecommendPeerless8% 0% PRPeerless configurator... VIZIOOEM4% 0% EK Price Conscious Solutions … are they an ideal candidate? Remains of interest due to significant success in 2008. PDP continues to gain momentum. NEC OEM Sell/Recommend Chief/Peerless- 50% PR NEC OEM solution 2x2. KFC/Zales – Menu Board/Video Wall Solutions PanasonicSell/RecommendChief/Peerless- 25% DA Solutions group – Edu., Entertainment Hospitality – refer business. SunbriteSell/RecommendChief- 100% PRLimited 2009 sales depleting inventory

13. Display Manufacturers 2009 13 Projector Manufacturer OEM/Sell/ RecommendPartnership % Share Account ManagerNotes EpsonOEM Peerless/ Premier 21%EKShort throw opportunity... NECOEMPeerless6%PR$45 Peerless projector Optoma Sell/OEM Bering / CHIEF/Peerless 8%EK Met at InfoComm. OEM pending. Peerless OEM for short throw. $39 projector. SanyoOEMSanyo / CHIEF6.2%EK Current Bid out for OEM Business - FP Bundles Created BenQ Recommend Peerless/CHIEF6%EKMet at InfoComm. OEM pending RecommendPeerless5%EKWall In-FocusOEM/SellPeerless4%EK Several Conversations regarding OEM partnership …. Price driven! Sony (Professional) Sell/RecommendCHIEF7%EKRPA Recommended/OEM Version Sold PanasonicRecommendCHIEF/Other?4%DAContinue to support integration projects

14. NEC Custom NEC 2x2 Tile Matrix for the NEC X461UN Display. NEC Part Number: WM-46UN-2x2 Cost effective, fast install, product specific design Product is four MSR mounts