1. NHK Rights & Archives Center TSUCHITANI, Atsunori Tsuchitani.a-fs@nhk.or.jp Effective Use of Archive July 21, 2011 17 th ABU Copyright Committee Workshop

2. 1 NHK Archives  Preserving 2,000 hours a year  Total 20,000 hours of HD programs and Materials NHK Archives

3. 1964:NHK Labs. started research on future TV 1969:First exhibition of camera & CRT at NHK Labs. Open House 1972:Proposal of Question to CCIR 1981:Exhibition at SMPTE 1983:Development of MUSE (analog HDTV transmission system) 1983:NHK Labs. started research on ISDB 1985:Named “Hi-Vision” 1988:MUSE Broadcasting started using Broadcasting Satellite 1960 1970 1980 Development and standardization of HDTV (1)

4. 1990:ITU-R Rec. BT.709 1997:1080 active scanning lines adopted 1998:HD camera installed in Space Shuttle 2000:1125 scanning lines became Int’l uniform standard (ITU-R Rec.BT.709-4) 2000:Digital satellite broadcasting started 2003:Digital terrestrial broadcasting started 2006:Digital terrestrial broadcasting covers major cities all over Japan 2007:Closed of MUSE broadcasting 2011:Closing of analog terrestrial and satellite broadcasting 1990 2000 2010 Development and standardization of HDTV (2)

5. NHK HD Programs 4 Never seen it, Never done it Beautiful Landscapes of Japan Hi-Vision Special “Article Circle” NHK Special “Miracle Body”

6. 5 Utility of HD Archives Sales of HD Programs –43 countries –7500 programs(2008) Co-production in HD Partners: BBC, Telepool, NFB ARTE, EuroArts, KBS, RTHK etc. Drama “Princess Atsu” Skelton in the Closet

7. 6 Utilizing ＨＤ Archives Utilizing through Broadcasting As footage As material As a whole program Utilizing through Internet NHK On Demand Digital Archives Service In addition

8. 7 Internet use in HD NHK On Demand Pay service started in Dec. 2008 Viewable on PC & TV with internet access –Approx. 380,000 registered members （ End of Feb 2010 ） –Available only inside Japan “Catch-up programs” –Programs viewer missed available for about 10 days after the broadcast –From April 1, available for 14 days “Video on Archives” –2718 selected programs from archives –(End of Feb 2010) “Catch-up programs” “Video on archives”

9. 8 Witness to the war Archives Video Encyclopedia by prefectures Project JAPAN Creative Library Digital Archives Digital Archives “Preservation” improved （ No more tapes ） “Preservation” improved （ No more tapes ） “Utilization” improved （ Enhanced information database) “Utilization” improved （ Enhanced information database) Openness improved Establishing four “Internet / Image Archives” by 2012 for free service Internet use in HD Digital Archives Service Pilot service sharing the assets for the benefit of society

10. 9 Witness to the war Archives HD Encyclopedia by prefectures Project JAPAN Creative Library Oral history archives consisting of 1000 hours of interviews conducted to 1000 witnesses to the war Video footages from all over Japan Archiving videos related to TV series “Project Japan” which reviews modern Japanese history from the world point of view Offering 4500 HD videos for the viewers to use as they wish (image quality compressed to 500 kbps) Internet use (2) Digital Archives Service

11. 10 NHK’s video footage can be accessed on the Internet It’s free Downloads are available (for non-profit use only etc.) It’s worldwide It’s mainly for teenagers The editing software is simple It was started on October 31st, 2009 And revamped on October 7th, 2010 What is the NHK Creative Library? www.nhk.or.jp/creative

12. 11 DVD 3min. From watching to using and creating with NHK

13. 12 Footage Search Creation The Creative Library Website www.nhk.or.jp/creative www.nhk.or.jp/creative Viewing Presentation & Viewing Simple editing software Download Audio and video items Display TV Broadcasts Personal websites / External video sites etc. Outline

14. 13 Top ・ Recommended footage / works ・ Requests Search ・ New & popular items ・ By category ・ By keyword ・ By map Example Page ①

15. 14 Footage ・ Description ・ Add to list / Download ・ Related footage Works ・ Description ・ Comments ・ Footage used Example Page ② Editing ・ Simple editing ・ Select music, sound effects ・ Subtitles ・ Post

16. 15 Materials for Creative Use By Category 2010 (financial year) Wildlife (1,700) Scenes of Japan (900) Scenes of the World (740) Computer Graphics (500) The Global Environment (300) Transportation (180) ColorsMusic / Sound Effects (180)

17. 16 2009 (financial year) 2010 (financial year) 2011 (financial year) Launch October 31 st Site improved Anticipated users Mainly children ⇒ Broader users Number of footage items 3,000 4,000 6,000 Schedule

18. 17  We insist that: Usage is non-profit only. The NHK Creative Library must be credited ＊ The works must not slander or defame the copyright holder. These conditions continue to apply when materials are distributed to third parties. Rules of Use for Creative Materials ＊ The NHK ＋ CREATIVE LIBRARY logo is embedded in downloads

19. 18 The Response So Far 1.3million page views per month Awarded the Good Design Prize About 2,144 works posted in Let’s Make Music Videos 774 works made at NHK’s educational events (since 2009) Many favorable comments on the Internet At an NHK educational event (November, 2009)

20. 19 Thank you for your attention!!! TSUCHITANI, Atsunori NHK Rights & Archives Center tsuchitani.a-fs@nhk.or.jp