1. WHAT THEY DON’T TEACH IN TRAINING Jamie Edwards

2. THINK DIFFERENTLY

3. ME: You US: Industry THEM: Clients

4. The motivation of human spirit is hard to calculate but easy to witness

5. CLIENTS

6. POTENTIAL?

7. IT v HT

8. COACHING REVOLUTION - PEOPLE DESPERATE FOR HELP - BUSINESS - 80’s = FITNESS - BODY TO MIND - 2012

9. “You’re not in the training business, you’re in the business of marketing your training services.”

10. WHAT BUSINESS ARE YOU IN?

11. ALL PERFORMANCE IS STATE DEPENDENT

12. UPDATE or OUTDATE 50yrs 438,000 hours 30yrs 263,000 hours 40yrs 350,000 hours

13. FOUR SPORTING TYPES UN TRAINED SKILLS : UN TRAINED BRAIN TRAINED SKILLS : UN TRAINED BRAIN UN TRAINED SKILLS : TRAINED BRAIN TRAINED SKILLS : TRAINED BRAIN 1 2 3 4

14. BEFORE: DURING: IN BETWEEN: AFTER:

15. INFLUENCE No 1 Skill in Life

17. TRAINED BRAIN SANDWICH

18. tune in... WAVELENGTH

19. TUNE IN? AMVISUAL FM AUDITORY MW KINO LW GUSTATORY OLFACTORY

20. PREDICATES SENSORY BASED - Identify the channel - Construction - Listen

21. EFFECTIVE COMMUNICATION - WORDS - TONALITY - BODY

22. MARRIED TO THE BRAND

23. STOP? KEEP? START?

24. IT’S CALLED CHOICE

25. THE FOUR QUADRANTS OF TIME

26. QUADRANTS OF TIME 1. DISTRACTION: Not important and not urgent 2. DELUSION: 3. DEMAND: 4. ZONE: Urgent But Not Important Urgent and Important Important But Not Urgent

27. QUADRANTS OF TIME 1. DISTRACTION: 2. DELUSION: 3. DEMAND: 4. ZONE: What did you do that was important but not urgent? You didn’t have to do it but CHOSE to. What did you have to do immediately? What do you do to escape? How long? What are the thing you did but were frustrated that you did them?

28. “What people remember in business isn’t the mundane day to day details. It’s the peak experiences that create lifelong inspiration.” - Chip Conley

29. RELATIONSHIPS

32. TESTIMONIALS -FULL NAME - RESULTS - ASK THE QUESTION

33. TESTIMONIAL: In preparing Powerplate UK’s Sales Team prior to the 2009 FIA Conference at Bolton Wanderers’ Reebok Stadium; Jamie Edwards was the perfect partner to deliver key focus points for our business. I have no hesitation in recommending Jamie & Trained Brain. Jeff Davis BSc.(Hons.) Sports Science Director of Commercial Sales UK Powerplate International

34. “In a pressurized environment Jamie developed a training methodology that highlighted real leadership, clarity of objectives and a belief in the delivery. Jamie’s insight into individual & team behaviours helped to develop a set of objectives that succeeded in getting the programme to contract with the client.” Peter McIntosh, OBE CEO Aircraft Carrier Alliance

35. “………we feel that Jamie is one of the best in the world in these areas. There for we have had the benefit of having Jamie on stage before the Swedish PGA professionals at our annual teaching summit several times. He has helped the Swedish PGA professionals to become better coaches.” Johan Hampf Vice Managing Director. Head of Education Professional Golfers' Association of Sweden

40. INSTANT BOND METHOD: CONNECTING WITH YOUR CLIENTS

41. “If there were no limitations or consequences what would your perfect AVERAGE day look like?”

42. “Whatever you write you have to live this day for the rest of your life or very cloe to it.”

43. PERFECT AVERAGE DAY “Where would you live?” “What would your house look like?” “What would you do in the morning?” “What would you have for breakfast?”

44. MUNDANE STUFF (KIDS,SCHOOL,ETC) “What would you do the first half of the day?” “What would you have for lunch?” “Who would you have lunch with?” “What would your friends be like? What would you talk about?”

45. PERSONAL STUFF “What would you do for personal fulfillment” “What life purpose would you strive for?”

46. BUSINESS STUFF “What would your business be?” “What time would you start?” “What would you DO at work?” “What are your clients like?”

47. REALLY BIG STUFF “What are your relationships like?” “What do you do for family time or personal time?” “What would you have for dinner?” “Where would you eat?” “Who would you eat with? What would you talk about?”

48. WINDING DOWN “What would you do at night?” “Who would you do it with? Where?” “What would your thoughts be last thing at night?”

49. “Who is your Gill or Robert?”

50. INSTANT BOND METHOD “Find Out Who Your Market REALLY Is?” “EMPATHY: Identify their core” “What do they REALLY want?

51. INSTANT BOND METHOD “Gender” “Age” “Married? Kids?” “What’s their spouse like? What does their spouse think?” “What’s their relationship with their kids like?” “What would they be wearing?” “What do they do for a living?” “What’s their biggest frustration?”

52. SHAPE YOUR FUTURE

53. NEW MATH OF CHANGE

55. Jamie Edwards E: jamie@trained-brain.com T: 01457 877722 Twitter: jamieedwards