1. NAACP NATIONAL ECONOMIC DEPARTMENT

3. AGENDA What is Social Media? Benefits of Social Media Social Media Strategy Do’s of Social Media Email Addresses Facebook Twitter

4. What is Social Media? Social media is a general term used for any interactive digital technology. Facebook Twitter YouTube Blogs (e.g., Tumblr, Word Press, etc.) Webinars

5. Organization’s message will reach a wider audience Strengthens & Builds Relationships Engages Constituents Facilitates Collaboration Mobilizes constituents around issues that are important to them and creates advocates Easier and broader dissemination of information What Are The Real Benefits Of Social Media?

6. Do’s of Social Media Provide value Strategize Be genuineListen BE CREATIVE

7. Strategize Efficiently Determine your audience and goals! Select a social technology e.g. Facebook, Twitter, etc). That best meets those goals USE PHOTOS!!!! Remember, every organization has different social media needs!

8. Strategize Continued… Email Addresses  Every NAACP unit should have a general unit email address.  Should be visible on website.  Do not want to miss opportunity to interact with your constituents  Necessary to create social media accounts  Necessary to receive notifications of activity on social media Email Services: Gmail, Yahoo, Hotmail

9. Facebook  Facebook allows you to directly engage your constituents with a variety of different media, such as videos, polls and status updates.  Disseminate information ( What is the NAACP doing?)  Get feedback (e.g., comments, likes, quizzes, etc.)  Launch causes and donation drives  Financial Freedom Center Facebook Page

10. Sample Facebook Page

11. SHOUT OUT TO DC

12. BUT OKLAHOMA TAKES THE CAKE #WINNING

13. Facebook Post Example

14. How to Create a NAACP Facebook Page?? Refer to: NAACP ECONOMIC DEPARTMENT Social Media 101 Guide

15. Twitter T Twitter connects you with constituents through the exchange of quick, frequent answers to one simple question: What are you (and/or your organization) doing? Instantly connect with people who are interested in similar issues Interact with constituents (e.g., ask questions) Disseminate information to a wider audience Financial Freedom Center Twitter

16. Sample Twitter Page

17. Quiz (uh oh!)  Name a benefit of social media?  Name an example of social media technology?  List one of the “do’s” of social media.  T/F: There is a one size fits approach to social media campaigns?

19. Stay In Touch!! For more information, please contact: Bethlehem “Betty” Aynalem, Economic Education and Outreach Specialist baynalem@naacpnet.org Like the NAACP Economic Department’s page on FB @ NAACP Financial Freedom Campaign & follow us on Twitter @NAACPEcon & TAG US IN YOUR EVENTS!!!!