1. Digital Content Today & It’s Consumer Tim Cooper Director, Direct & Digital Harlequin Mills & Boon

2. Over 120 titles published each month 26 languages 109 international markets 1,300 authors 50 million women readers worldwide 131 million books sold 1 st publisher with 100% frontlist in eBook Harlequin: Who are we?

3. Series

4. New York Times Bestsellers 2009 4 85 titles 232 weeks

5. Brand Direct consumer relationship Harlequin Differentiator

6. Digital & Editorial Explore content with digital eyes, potential for: Extra; Prequel, bridge, companion; Shorts; Widgets; Apps; Games? How to move content into digital age Ask authors to think “extras” as you write Support print sales Establish your brand Digital content needs to be able to stand alone

7. Prequels

8. Companion Stories Book 5

9. Bridge February 2010 August 2010 June 2010 FREE

10. Global (NA – Japan – Manga – Digital Comic – iTunes)

12. Nonfiction “chunking” Thanksgiving Christmas Tea with Debbie …

13. UK Digital Strategy Equal pricing to paperbacks 100% availability of frontlist Enable content sampling - “try before you buy” Addition of exclusive eBook content

14. Using Content to Sell Content Try a Book before you buy it Widget to share the experience

15. eBook Survey: UK 80% responders use our ‘Browse the Book’ functionality Over 25% read 5+ eBooks / month 60% read on Laptop / PC 33% on eReaders 7% on mobile Three Key Digital Consumer Expectations

16. HMB UK eBook Sales growth 2010 = +100% 2009

17. Distribution & Retail Partners

18. Building a Community

19. Thank you Tim Cooper Director, Direct & Digital Harlequin Mills & Boon tim.cooper@hmb.co.uk