1. Subtitle Title Follow the Leader Follow the Leader Cathy Planchard, Partner+General Manager June 2, 2012

2. San Francisco New York Los Angeles Washington, D.C. London Atlanta Phoenix San Diego Seattle Dallas Chicago 50-State Grassroots Network

3. Our Growing Family

4. Leadership Ingredients for Success AttitudeAppetite AccommodateAdvancement

5. Qualities of a Strong Leader Integrity Vision/planning Communication Relationships Persuasion Adaptability Teamwork Coaching and Development Decision-making

6. Challenges of Leadership

7. Attitude Gives you Latitude In troubled times, people need to see a leader who is stronger than they are, but human.

8. Appetite for Different Styles

9. Leader ≠ Smarter

10. 1. Types of Styles 2. Assessment of a Peer 3. Working with Other Styles Accommodating Other Styles

11. The Four Social Styles Each of us has a dominant style There is no “best” style Each style has strengths that others can use to advantage in achieving mutual goals

12. Social Style Assessment Choose the statement in each pair that you think more accurately describes the person. Total the checked boxes in each of the four columns and circle the two highest scores.

13. Score Your Assessment Column 1Column 2Column 3Column 4 Less Assertive More Assertive Less Responsive More Responsive Columns 1 + 3 = Analytical Columns 2 + 3 = Driver Columns 1 + 4 = Amiable Columns 2 + 4 = Expressive Take your two highest scores and combine their corresponding columns:

14. Assertiveness + Responsiveness = Social Style AnalyticalDriver AmiableExpressive More assertive (tells) Less assertive (asks) Less responsive (controls emotions) More responsive (shows emotions)

15. The Four Styles Driver o Action oriented o Strengths  Decisive  Pragmatic  Independent Analytical o Thinking oriented o Strengths  Logical  Thorough  Prudent

16. The Four Styles Amiable o Relationship oriented o Strengths  Supportive  Diplomatic  Patient Expressive o Intuition oriented o Strengths  Persuasive  Enthusiastic  Spontaneous

17. What’s it all Mean? StyleStrengthsMotivatorsIrritationsFearsUnder StressPreferred Recognition AnalyticalPreciseAccuracySloppy work, surprises Being wrong AvoidancePraise for the process DriverDeterminedResultsTime wastersLosing control AutocraticPraise from boss’ boss AmiableSupportiveClose relation- ships Pushy peopleExclusionAcquiescenceOne-on-one lunch ExpressiveEnthusiasticFlexibilityMonotonous tasks, details Loss of respect AttackCompany- wide email

18. When people of different styles don’t get along, the problem isn’t incompatibility; the problem is usually inflexibility. Working With Other Styles

19. Style Flex Get in sync with another person’s manner of relating without stifling your own point of view Steps o Observe key behavioral differences  Take a back seat in the conversation  Note preferences for deliverables / how they treat you o Adjust 2-3 aspects of your body language and way of saying things to more closely match the other person’s style

20. Working with Other Styles Driver o Increase your pace and get to the point o Let them make decisions based on options you provide o Keep the relationship businesslike o Reward them with bonuses and more responsibility Analytical o Provide details in writing and include graphs and charts o Speak softly and calmly o Exercise patience with their constant analysis o Reward them with private work space and improved systems for efficiency

21. Working with Other Styles Expressive o Spend “informal” time with them; let them talk/vent o Bring them definite opinions and don’t waver o Relax time constraints and give them incentives o Don’t take their tell-it-like-it-is approach personally o Reward them with public recognition and praise Amiable o Show your interest in them as people o Keep them in a team environment o Encourage suggestions o Don’t overwhelm them; work on one item at a time o Reward them with sincere praise and personal gifts

22. Trends Affecting Our Profession Advancement

23. Evolving Media Landscape

24. 58 blogs * 23 reviews * 6,000 comments * Consumer Influences Shifting

25. PR Integral to Search Engine Strategies

26. New Media Presents New Problems

27. Integrated Communications Efforts Media Relations Stunts Digital Strategies Partnerships Community Outreach Executive Positioning Corporate Social Responsibility

28. Angry Birds http://www.geekwire.com/2011/realworld-angry-birds-stunt-tmobile- incredible/

29. Multicultural implications Latinos will account for nearly 60 percent of our nation’s population growth over the next five years with a buying power worth $1 trillion 78% of Fortune 1000 companies are not employing social media sites to market to Latinos, even though 80% of Hispanics use social sites

30. Subtitle Title Questions? Cathy Planchard cathy@allisonpr.com June 2, 2012