1. Cisco Switch Portfolio for Small Business
This template can be used for both product and system development efforts (product and system lifecycles).

2. SBTG Switching Options One portfolio – a spectrum of choices
Functionality
500 Series Stackable Managed
300 Series Managed
200 Series Smart
Product in green represent those products BUILT for small businesses – and those in blue represent products that are a FIT for some small businesses.
Customers who will be interested in Cisco products BUILT for Small Business tend to… Want SIMPLICITY – simple solutions that just work And tend to be PRICE SENSITIVE They are BUSINESS-CLASS products
With simple configuration, designed for small business Not as customizable as other Cisco products We built programs for these products…
Partner Development Funds (Robb will talk about) and we built support specifically for these products
Small Business Support Center… I’ll talk a bit more about that in a minute…
Cisco products that Fit Small Business
 Cisco products that FIT Small Business – are products like… ISRs, Catalyst Switches, ASAs The buyer tends to be looking for… more SOPHISTICATION, greater SCALABILITY These products offer more granular control over configuration… They’re more CUSTOMIZABLE For a program perspective, you can take advantage of more… programs like PDF, OIP, and VIP From a support perspective, they are supported by TAC And offer customizable support options, like SMARTnet
100 Series Unmanaged
Plug & Play
Basic Security, QoS, Mgmt
Fully Managed Feature rich
Stackable – Higher Resilience
Price

3. Cisco 200 and 300 Series Switches Product Improvements
Older Small Business Switches
200 and 300 Series
Product Name Change –
Yes
Energy-Efficient Technology No
Fanless
Small number
More than double fanless models
Additional Gigabit Ethernet Ports
Standard
Four additional on Gigabit Ethernet models
Layer 3*
IPv6
All models
Management and Configuration
GUI, SNMP, and Menu CLI
GUI, SNMP*, TextView/CLI*, Cisco® Discovery Protocol, Smartports, and FindIT
Localization and Globalization
English only
Seven languages: GUI, documents, and support
Warranty
Five years
Limited Lifetime with NBD*
> 80 New Features added
* 300 Series only

4. Next-Generation Internet
Now USGv6
and IPv6 Gold
Logo certified
IPv6
Enables next generation of applications and operating systems
Provides customers with support for Next-Generation Internet
Delivers consistent functions across breadth of portfolio
Supports IPv4
Purpose and Benefit
Provide customers with transition path to Next-gen Internet
Deliver consistent functionality across breadth of portfolio
Enables next generation of applications and services
Driving forces
Multiple OS’s and Applications (Windows 7, Linux)
IP address space exhaustion
Market forces – Countries, Governments, MSOs mandating support for IPv6
Affected products and functionality
Most new products built by Cisco Small Business will have IPv6 support
Routers , Switches, APs, Cameras, Phones and Telephony Gateways
Dual IPv4/IPv6 Host Mode - Facilitates management of devices from a native IPv6 or IPv4 endpoint
IPv6 QoS and ACLs – prioritize, secure or Rate Limit by IPv6 address
MLD Snooping – IPv6 Multicast
ISATAP transition mechanism – customers can transition to IPv6 seamlessly
Significance:
Our solution:
Delivers the infrastructure to support IPv6-enabled applications. Apps in Vista (peer-to-peer like Meetingspace and Remote Assistance). In Vista, IPv4 is used as last resort. V6 first, ISATAP second, v4 third. Lowest performance v4
Consistent functionality across all products in our portfolio – sw, rtr, wireless, NAS, etc
Deliver transition capabilities to move at your own pace – Dual stack, isatap
Products will include IPv6 support:
Routers
Switches
Applications
Cameras
Phones
Telephone Gateways

5. Cisco 300 Series Switches Model Overview
Fast Ethernet
Gigabit Ethernet
SF300-08
8 10/100 ports
SG300-10
8 10/100/1000 ports
2 combo mini-GBIC ports
SF302-08
8 10/100 ports
2 combo mini-GBIC ports
SG300-10P
8 10/100/1000 PoE ports
2 combo mini-GBIC ports
SF302-08P
8 10/100 PoE ports
2 combo mini-GBIC ports
SG300-10MP
8 10/100/1000 Maximum PoE ports
2 combo mini-GBIC ports
SF302-08MP
8 10/100 Maximum PoE ports
2 combo mini-GBIC ports
SG300-20
18 10/100/1000 ports
2 combo mini-GBIC ports
SF300-24
24 10/100 ports
2 10/100/1000
2 combo mini-GBIC ports
SG300-28
26 10/100/1000 ports
2 combo mini-GBIC ports
SF300-24P
24 10/100 PoE ports
2 10/100/1000
2 combo mini-GBIC ports
SG300-28P
26 10/100/1000 PoE ports
2 combo mini-GBIC ports
SF300-48
48 10/100 PoE ports
2 10/100/1000
2 combo mini-GBIC ports
SG300-52
50 10/100/1000 ports
2 combo mini-GBIC ports
SF300-48P
48 10/100 PoE ports
2 10/100/1000
2 combo mini-GBIC ports

6. Cisco 200 Series Switches Model Overview Fast Ethernet
SF200-24
24 10/100 Ports
2 Combo Mini-GBIC Ports
SF200-24P
24 10/100 Ports, POE
Fast Ethernet
SF200-48
48 10/100 Ports
SF200-48P
48 10/100 Ports, POE
SG200-08
8 10/100/1000 Ports
SG200-26
24 10/100/1000 Ports
2 Combo Mini-GBIC Ports
Gigabit Ethernet
SG200-26P
24 10/100/1000 Ports, POE
SG200-50
48 10/100/1000 Ports
SG200-50P
48 10/100/1000 Ports, POE
SG200-08P
8 10/100/1000 Ports, POE
SG200-18
16 10/100/1000 Ports
2 Combo Mini-GBIC Ports 6

7. Simplified Configuration and Common Management
New
Cisco Configuration Assistant (CCA) for system-wide deployments
Cisco Discovery Protocol and Cisco SmartPorts for easy management
CLI for text-based configuration for mass deployment
Cisco FindIT/Small Business Toolbar Application
Full integration with OnPlus
True stacking to manage multiple switches as a single unit
Standalone configuration using the embedded Web GUI
Remote monitoring support using SNMP
Menu-based access through console for disaster recovery
Web GUI
CCA
SNMP Mgmt
Platform
CLI
FindIT
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8. Switches Improve Deployments
A way to deploy switches en-masse
Uses DHCP Options 66 and 67
Switch automatically loads its config from a TFTP Server
DHCP Auto Configuration
LLDP - Stds-based discovery mechanism similar to CDP
Switch learns devices attached to specific ports
Switch notifies endpoint which Voice VLAN to use, QoS parameters to set, etc
LLDP-MED + CDP
Smartports - pre-created macros to speed up deployments
Auto Smartports - Apply appropriate Smartports role to port based on discovered device
Auto Smartports
Dynamic creation and propagation of Voice VLAN and QoS across the network
Auto Voice VLAN
Text-based Command Line Interface to ease mass deployment
TextView CLI*
Additional Management options: Full SNMP* support, FindIT, CCA
* Supported on Managed switches (300 and 500 Series)

9. Feature-Rich Switches Offer Best Value
Performance
Layer 2 Switching and Layer 3
Security
Quality of Service
Management and General
Cisco® Discovery Protocol and Smartports
Wire-speed performance on Fast Ethernet and Gigabit Ethernet switches
Nonblocking switch fabric
PoE + (802.3at) with up to 30W per port
VLANs
Spanning tree
Link aggregation
802.1Q trunking
Port and VLAN mirroring (SPAN)
Multicast
Virtual Router Redundancy Protocol (VRRP)
RIP and Static
MAC-based port security
IEEE 802.1x
Storm control
Secure Core Technology (SCT)
Private VLAN Edge (PVE)
DAI, IPSG, STPRG, DHCP Snooping
Classification
802.1P
DSCP/CoS
WRR/SP
Rate limiting
Policing and Shaping
Intuitive interface
IPv6 Host
Port and VLAN mirroring
Localization
LLDP-MED
Auto voice VLAN
Cloud Management
Desktop
Cisco phone plus desktop
Router
Switch
Access point
Other
Designed for Small Business

10. Cisco 300 Series Switches Product Overview
Next-generation Cisco Small Business Managed Switches
8–52-port models up to Gigabit Ethernet – POE and non-POE
Easy configuration, deployment, and management
Green energy-efficient technology
Enhanced features including security, QoS, and IPv6
Network-wide Auto Voice deployment with Auto Smartports, CDP/LLDP, and VSDP (patent processing)
Limited lifetime warranty w/NBD
Three-Year Small Business Extended Service (available option) through Small Business Support Center

11. Auto Voice VLAN Competitor support
Call Control
UC or HSB
Additional Manual Config:
When Voice VLAN changes
When QoS rules in network changes
If Voice VLAN on switch 2 not set same as switch 1
If QoS on Switch 2 not set same as switch 1
If OUI table not correctly populated
LLDP approach A
Create Voice VLAN ` B
Setup QoS parameters 2
Instruct phone which Voice VLAN and QoS to use – LLDP-MED C
Config LLDP-MED Network Policy D
Add Voice VLAN to port
Switch 1 1
Recognize phone –
LLDP-MED A
Activate OUI Auto Voice VLAN B
Create Voice VLAN on switch
OUI approach C
Populate OUI table
Auto
Apply appropriate QoS and assign to Voice VLAN D
Add Voice VLAN to port
Switch 2 2 1
Recognize phone –
OUI
Legend
Manual Config
Auto
Automatic setup
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12. Auto Voice deployment across network Supported only with Cisco 300 and 200 switches
True zero touch deployment
NO MANUAL CONFIG
Network adapts automatically to:
- Voice VLAN changes
QoS rule changes in network
If Voice VLAN on switch 2 not set same as switch 1
If QoS on Switch 2 not set same as switch 1
Even when different call control devices advertizing different Voice VLANs connected to the network
Call Control
UC or HSB 5
CDP Advertises
Voice VLAN 100
Switch Configures port Fa1
with optimal parameters for
IP Phone 1
Gi4 2 4
VLAN 100 created
on switch – assigned to port Gi4 and Gi5
Instruct phone which Voice VLAN and QoS to use – LLDP-MED or CDP
Fa1
Switch 1
Gi5 6 3
Advertizes Voice VLAN 100 and QoS parameters
via VSDP to switch 2
Recognize phone –
CDP / LLDP-MED 7
VLAN 100 created on switch – assigned to port Gi1 and Fa1
Gi1
Fa1
Working on Patent
application
Switch 2 10
Instruct phone which Voice VLAN and QoS to use – LLDP-MED or CDP
Switch Configures port Fa1
with optimal parameters for
IP Phone 9 8
Recognize phone –
CDP / LLDP-MED
Legend
Manual Config
Auto
Automatic setup
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13. Automatic deployment of Voice
UC560/UC320
(HSB – SRP or IAD)
Gi0/1/0
CDP Advertises
Voice VLAN 100 1
Voice VLAN 100 and DSCP/COS values advertized via VSDP
VLAN 100 created
on switch – assigned to Gi28
VLAN 100 created
on switch – assigned to port Gi4
SF300-24P
SG300-28P 4 2
Gi4 3
Gi28
Gi1
CDP/LLDP Advertizes
Voice VLAN 100 and DSCP/COS values – switch adds to Fa1. Sets port with ideal
Parameters for Phone
Fa1
Fa4
CDP/LLDP Advertises
Voice VLAN 100 and DSCP/COS values – switch adds to Fa4. Sets port with ideal parameters for AP
CDP/LLDP Advertises
Voice VLAN 100 and DSCP/COS values – switch adds to Gi1. Sets port with ideal
Parameters for Phone 5 7 6
7975
AP541
SPA525

14. Sx300/200 in UC & HSB deployments
Power the phones using PoE
Zero-touch deployments
Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP
Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use
Automatically assign Voice VLAN on all relevant ports in the network
Links between Switches
Links to UC and IAD
Links to Phones
Links to APs
Automatically set Security levels for different types of devices with Auto smartports
Number of devices, Storm Control, Port mode, VLAN, Spanning Tree
Managed by CCA starting in July 2011

15. How Much Power Can You Save?
Model Number
Power consumption
No EEE
With EEE active
% Power Savings
SG500X-24
36.5W
30.6W
16.2%
SG500X-24P
57.2W
53.3W
6.8%
SG500X-48
60.3W
45.8W
24.0%
SG500X-48P
74.4W
61.7W
17.1%
SG500-28
23.2W
15.8W
31.9%
SG500-28P
35W
27.3W
22.0%
SG500-52
47W
30.1W
36.0%
SG500-52P
63.7W
50.7W
20.4%
Table based on typical network scenario - all ports active with 10% traffic

16. Tolly Independent Validation
3rd party Tolly Group report/analysis
Test compares
Cisco 300 Series switches
HP Networking E-Series
NETGEAR
D-Link
300 Series switches win all categories
For full report:
“Cisco has raised the bar for this product category”
– Kevin Tolly, Founder, The Tolly Group

17. Cisco 300 Series Switching Competitive Comparison
Cisco 300 SB Managed
Netgear Managed
FSM/GSM
D-Link Managed
DES/DGS
HP Managed
E2810, E2610, E2510, E2520
Adtran
Netvanta 1200 ,1500
Advanced Features – IPv6, L3, etc
Cisco Unique Value + Price competitiveness
CDP, CCA, Smartports
Programs: Investment Protection, PDF, etc
Warranty + Support
Multiple Mgmt:
LLDP/CDP/Bonjour
CLI/Menu CLI
SNMP Management
CCA – System Mgmt
FindIT
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18. Cisco 100 Series Cisco Small Business
Product Overview
Unmanaged Layer-2 switches, 5 to 24 port, FE and GE models
Zero config; Zero customization
Energy-Efficient Technology (Gigabit models)
QoS for better voice, video and multimedia performance
Fan-less design for quiet operation
Desktop and rack-mount
Supported by small business support center with CCNA-certified staff
Limited Lifetime warranty

19. Cisco 500 Series Switches Power over Ethernet
All models feature 802.3at PoE (Power over Ethernet Plus (PoE+)
High power budgets enable up to 30W consumption per port
Backward compatible with 802.3af
Cisco Legacy POE also supported
Supports Power Hungry Devices:
Dual-band n access points
Video-based IP Phones
PD Powered Switch
Video endpoints
Need for rewiring eliminated
More device placement options

20. Cisco 500 Series Switches Model Overview
Fast Ethernet
SF500-24P
24 10/100 ports
4 Gig ports (2x5G)
SF500-48
48 10/100 PoE ports
SF500-48P
48 10/100 Maximum PoE ports
SF500-24
Gigabit Ethernet
5 Gig Stack links
SG500-28
24 10/100/1000 ports
4 Gig ports (2x5G)
SG500-28P
24 10/100/1000 PoE ports
SG500-52
48 10/100/1000 Maximum PoE ports
SG500-52P
48 10/100/1000 ports
SG500X-24
Four 10 Gig ports
SG500X-24P
SG500X-48
10 Gig Stack and Uplinks
SG500X-48P
48 10/100/1000 ports
Four 10 Gig ports 20

21. Stackable Switches Sx500 – 5G Resilient Stacking
Low cost stackable switches
Gigabit and 10/100 versions
High power PoE (802.3at 30W vs 15W)
SG500X – 10G Resilient Stacking
SG500 features with 10G stacking/uplink SFP+ ports (Gigabit only)
Supports stacking or connections to server with 10G interfaces
SG500X adds:
Dynamic Layer 3 switching
10 Gig Interfaces for stacking or Device connectivity
VRRP – Virtual Router Redundancy Protocol (HSRP)