3. A & M Event Management Company “Wedding Planner ”

4. Company Profile Company Name : A & M Event Management Location :F6 Islamabad Phone no.: 051- 65131818, 65131819 Mobile no.:0321-8553499, 0334-49662745 Web-Site: www. a&meventmanagement.comwww. a&meventmanagement.com Email id : info@a&meventmanagemntcominfo@a&meventmanagemntcom

5. Mission “ Our mission is to exceed your expectations and inspire our guests” Vision “ Create great services for our customer that will add value in their Weddings ”

6. Competitors Event Corporation Needs Corporation Corporation Events

7. Functions We have specialty in following Wedding Functions :

8. Engagement Ceremony

9. Rasm-E-Hina

10. Nikah ceremony

11. Mehndi

12. Baraat

13. Walima

14. Services

15. Catering Services Dj & Sound System. ( Rs 50,000) Dance floor & Rehearsals.(Rs 50,000) Stage designing & themeing. Flooring & Pattern Designing (Rs 40,000). Wedding Garlands (Rs10,000))

16. Wedding Venues

17. Walima venue

18. Baraat venues

19. Mendi venues

20. Target Market & Segment

21. Our target segment is upper class and upper middle class. Our target market is Islamabad, DHA and Bahria town.

22. Goals

23. Short Term Goals Creating awareness of our company among the customers. Creating fruitful relationship with vendors. Creating good relations with our suppliers.

24. Long term goals Entering into new markets. Managing other events like Corporate Event planning,Seminars, Parties,Event Planning, Ceremonies etc. Opening new branches in other cities of Pakistan.

25. Theme designing

26. Twilight Theme (Rs 600000)

27. Peacock Theme (Rs 500000) Peacock Theme (Rs 500000)

28. Bollywood Theme (Rs 12, 000, 00) Bollywood Theme (Rs 12, 000, 00)

29. Rose Theme (Rs 1200000)

30. French Theme (1600000)

31. Rates for Functions Open Air Function charges:  We charge 1,000 to 1,400 per head,  Tent arguments 30,000  Lighting 20,000 per light In Door Function charges:  For indoor functions we have collaborations with Pc, Serena, Charkarnda and Margala Hotels.  Pc Hotel Rs 2,000 per head, and Hall Booking Rs 95,000,  Charkarnda Hotel Rs 1300 to Rs 1700 per head and Hall Booking Rs80,000  Sarena Hotel Rs 1,400 to Rs 1,800 per head and Hall Booking Rs90, 000.  Margala Hotel Rs 1,500 to 1,900.per head and Hall Booking Rs90,000

32. Expenditures EXPENDITURESRS. Sum total of all contract based expenses: Advertising expenses 80000 Rent35000 Website launching40000 Office70000 Interest Rate (9.5%)per year 9500 Miscellaneous expenses10000

33. Marketing strategies Promotional Strategies Buzz Marketing Internet Marketing

34. Swot Analysis Strengths Experienced event team We focus greatly on customer service. Unique quality High motivation level, Excellent PR New and Innovative themes Affordable Prices Weakness lack of funds, Low energy level Corporate contacts

35. Opportunities: little competition Favorable economic conditions Support from the local authorities Threats: High competition Little or no support from local authorities, Poor infrastructure, High rates, unavailability of raw material.