1. AGENDA M2M VALUE CHAIN M2M playground and players - Summary
M2M Service Models
Functional Blocks in the M2M Picture
Blocks addressable
Product Development Strategy
1st Solution Area
The Connectivity & Device Management Platform
What does an Operator need from a Management Platform ?
Main Requirements
Value Proposition
Position in an Operator Network
High Level Logical Architecture
Description of modules
Where is in the M2M Picture?
SWOT
M2M VALUE CHAIN
Sample Release Plan
2nd Solution Area
The Service Enabler Platform
What does an Operator need from a Management Platform ?
Main Requirements
Value Proposition
Position in an Operator Network
High Level Logical Architecture
Description of modules
Where is in the M2M Picture?
SWOT
M2M Standard Bodies
Appendix – Market Slides

2. M2M Playground and Players
APPLICATIONS
BUSINESS SOLUTION
SERVICE ENABLEMENT
M2M VALUE CHAIN
MANAGEMENT
CONNEC
TIVITY
CHIP & MODULE
DEVICE/ MACHINE
Cons. Conn Electr.
Transport
Utilities
Gov/Security
PoS
Health
Other Enterprise
Few large SIs
Long tail of small local M2M specialized SI
Small size M2M specialized SW vendors
Operators
Small size M2M specialized SW vendors
Operators
MVNOs
Aggregators
General chipset
M2M specialized
Vertical specific

3. M2M Service Models - 1 Enterprise Applications M2M of yesterday
Logistics optimization
powered
M2M Service Enablement
No service definition
M2M of yesterday
M2M Management
No control on M2M traffic, SIM and device
Mobile Operator Network
Operator is bit pipe
Standard SIM
Standard data/SMS Tariff & Subscription
truck
truck
truck
Connected devices

4. M2M Service Models - 2 Enterprise Applications
Logistics optimization
powered
M2M Service Enablement
No service definition
Operator is aware of M2M and starts adapting to it
M2M Management
No control on M2M traffic, SIM and device
Mobile Operator Network
Limited definitions about M2M on network (SIM, tariff, etc.)
truck
truck
truck
Connected devices

5. M2M Service Models - 3 Enterprise Applications
Logistics optimization
powered
M2M Service Enablement
No service definition
Operator is providing connectivity and management capabilities
M2M Management
SIM & Device Mngmt
PCRF
M2M User Management
Mobile Operator Network
M2M SIMs
M2M Tariff
APN, IP, MSISDN and IMSI Resource Mgnmt
truck
truck
truck
Connected devices

6. M2M Service Models - 4 Enterprise Applications
Logistics optimization
powered
M2M Service Provider definitions
Partner&SLA Mngmt
M2M Data
M2M Service Enablement
Operator is also at the M2M Service Layer
M2M Management
SIM & Device Mngmt
PCRF
M2M User Management
Mobile Operator Network
M2M SIMs
M2M Tariff
APN, IP, MSISDN and IMSI Resource Mngmt
truck
truck
truck
Connected devices

7. M2M Service Models - 5 Operator is again bit pipe
Enterprise Applications
Logistics optimization
powered
M2M Service Provider definitions
Partner&SLA Mngmt
M2M Data & Diagnostics
M2M Service Enablement
MVNO Model –
Operator is again bit pipe
M2M Management
SIM & Device Mngmt
PCRF
M2M User Management
Mobile Operator Network
MVNO agreement
truck
truck
truck
Connected devices

8. Functional Blocks in the M2M Picture
APPLICATIONS
BUSINESS SOLUTION
SERVICE ENABLEMENT
M2M VALUE CHAIN
MANAGEMENT
CONNEC
TIVITY
CHIP & MODULE Device
Utilities
Solution Integration
Secure Comm.
Application Development APIs
Software Management
Device Support Layer
Rules and Alerts
Analytics and Reports
Device Certification
Device State
M2M Data
GGSN, HLR
Radius
SMSC
SIM Card
Roaming Management
M2M Tariff and Plans
MSISDN, IMSI Management
Charging Billing
CRM
APN, VPN, IP Management
Connectivity Monitoring
Device Management
Policy Control and Enforcement
User Management
Admin and Partner Portal
Branded Portal
Automation API
Fraud Control and Alerts
SIM Order Management
M2M SIM Testing Management
Rating
Charging and Billing
MSISDNless SIM
Detailed Reports and Statistics
Embedded OS
ZigBee, Zwave, 6LowPAN
Client Application
SIM Application
OTA Support
Ethernet, GPRS, 3G Modem
Logistics
Data Warehouse
CRM
Customer Care
Smart Home
Automotive
PoS
Mobile Health
Consultancy
Farming
Smart City
Other Enterprise
MANY
IBM, SAP, ORACLE
AXEDA, NUMEREX, SW
JASPER, ERICSSON, VODAFONE, TURKCELL
TURKCELL
TELENOR, VDF
TCM, CINTERION, TELIT, DIGI

9. Position in an Operator Network
M2M Customers/Partners
M2M Admin
Fraud Management
OSS
Policy Control & Enforcement
Performance Management
SMSC
VAS
M2M Connectivity and Device Management Platform
CRM
Billing
Charging
BSS
GGSN
Radius
MBB
Network
Automatic
Device
Configuration
Probe
HLR

10. High Level Logical Architecture
M2M Customers & Admin
HTTPS
WS/REST
Fraud Controller and Alerts
REST & WS APIs (Automation & Diagnostics)
Account and Device Database
SIM Management
M2M
PCRF Management
Connectivity Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and Statistics
M2M SIM Test Management
Device Management
Radius Server
Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals
Branded
Portals
Account Management
Tariff Subscription Management
API
Prov. Adapter
SMS GW
CRM
SMPP
SMSC
API
HLR
BSS GW
CDR
Billing
and Charging
API/Gx
Diameter
PCRF
Network
Adapter Gx
API
API
Radius
Operator NW
GGSN
Probe
ADC
Radius
Telenity

11. Sample use case – SMS communication
M2M Customer/Application
HTTPS
WS/REST
Fraud Controller and Alerts
REST & WS APIs (Automation & Diagnostics)
Account and Device Database
SIM Management
M2M
PCRF Management
Connectivity Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and Statistics
M2M SIM Test Management
Device Management
Radius Server
Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals
Branded
Portals
Account Management
Tariff Subscription Management
SMSGW delivers SMS to the application
Confirmed. Device can send SMS to the recipient address
Check whether the device can send an SMS (apply defined policy control rules for the device)
Device sends SMS message “Warning: Truck speed exceeds the allowed limit”
SMSGW Network Adapter Provisioning Adapter BSSGW
SMSC
GGSN
CRM
HLR
Billing/Charging
truck
truck
truck

12. Sample use case – Data communication
M2M Customer/Application
HTTPS
WS/REST
Fraud Controller and Alerts
REST & WS APIs (Automation & Diagnostics)
Account and Device Database
SIM Management
M2M
PCRF Management
Connectivity Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and Statistics
M2M SIM Test Management
Device Management
Radius Server
Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals
Branded
Portals
Account Management
Tariff Subscription Management
Data sent from the device is delivered to the application
Confirmed. Device has enough data usage quota.
Device starts sending daily activity report to the logistics application via configured APN
Device APN is set by M2M partner admin or operator admin
SMSGW Network Adapter Provisioning Adapter BSSGW
SMSC
GGSN
CRM
HLR
Billing/Charging
truck
truck
truck

13. ETSI – M2M Interfaces

14. ETSI – M2M Specifications

15. Potential M2M Services 1 Vending Machines 2 Smart Metering for Gas 9
Vending Machines are connected to a centralized server 2
Smart Metering for Gas
The gas smartgrids reports a measurement every certain period 9
ATM / POS
ATM / POS connected to the bank’s network 3
Fleet Tracking
The vehicles can be traced through the path they follow
Smart Metering for Water
The water smartgrids reports a measurement every certain period 8 4
Emergency Call / Navigation
In the case of an emergency, a signal is sent through mobile connection
Smart Metering for Electricity
The electricity smartgrids reports a measurement every certain period 7 5
Public Transport
Buses are monitored in real-time 6
Industrial Telemetry
Sensors are monitored in real-time