1. Aims and Objectives

2. The aims of Aims & Objectives Explain the importance of Objectives in managing organisations Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only) More to follow

3. What are they?

4. What do they do?

5. A hierarchy of objectives

6. How does it work?

7. Mission…Aim…Objective (Quantitative)

8. The Mission statement is

9. You what? What does it do?

10. How do they work?

11. Culture In exam Q’s it is important to emphasise that a Mission Statement sets the tone and the ethos of a organisation. Should be a guideline for other decisions. Not just ‘What you do’

12. What’s a good one like?

13. They should also be…

14. However they are often said to be

15. Nike’s is To bring innovation and inspiration to every athlete* in the world If you have a body, then you’re an athlete What????

16. Pepsi’s is… Beat Coke! I have never been able to verify if this true, but I think it’s great so I’ve kept it in anyway.

17. Microsoft go for… To enable people and businesses throughout the world to reach their potential

18. Exam tip When answering the question “What is a mission Statement?’ You need to go beyond “it sets the overall aim of the business’

19. Vision To go along with their mission Statement firms often have a vision…

20. What is a vision Statement Vision is a long term view, sometimes describing a view of how the organisation would like the world in which it operates to be. For example a charity working with the poor might have a vision statement which read "A world without poverty"

21. Hoang pg 44 Q

22. What is corporate Strategy?

23. For example?

24. What might determine our objectives?

25. Strategic Vs Tactical Objectives

26. Hoang pg47 q

28. Bad answer exercise

29. Changes in objectives due to external environment Harris Tweed

30. Petrol companies Suddenly all want to be more environmentally than Greenpeace. Why, I wonder?

31. http://www.tutor2u.net/business/presentati ons/strategy/mission-aims- objectives/player.html