1. Disney Garden™

2. Our Mission To increase the consumption of fresh produce among children

3. The Disney Brand  $34 billion in annual sales  Over 98% consumer awareness  Brand strength across all age groups  #1 Cable network in the world - 2.694 million average total viewers - the largest such audience in cable history  #1 children’s web site in the world

4. Disney Food Strategy  Top 10 Rated Best Brand  Key Disney Qualities: Innovative, Leader, Trustworthy  A Leader in “Better For You” products across the grocery store  Theme Park Changes  Fast Food Changes

5. Our Product Strategy  FUN and INNOVATIVE!  Nutritionally correct  Appeal to children and their parents  Encourage healthy eating habits and good nutrition  Unique items and flavors designed for kids

6. Growers and Shippers 6 © 2008 Disney/Imagination Farms Carousel Candies 630-232-2500 Candy Apples Chelan Fresh 509-682-6074 WA Apples, Pears, Cherries Church Brothers 831-796-1049 California Vegetables Crunch Pak, LLC 509-782-2807 Sliced Apples, Foodles Custom Pak/Six L’s 239-898-9350 Tomatoes, Watermelons Fazio Marketing 559-486-3030 Champaign Grapes Four Star Fruit 661-725-9621 USA & Mexican Grapes Hugh Branch 561-996-6500 Corn, Pixie-Sweet Corn Ito Packing 559-638-6802 Stone Fruit, Blueberries Kopke Fruit 516-328-6800 Chilean Grapes L&M Northwest 509-698-3885 WA Apples, Pears, Cherries Prima Bella 209-835-2224 Value-Added Corn

7. Growers and Shippers 7 © 2008 Disney/Imagination Farms West Pak Avocado 951-296-5757 Avocados Progreso Produce 956-843-8500 Watermelons, Pumpkins, Mangos Rigby Produce 208-745-7717 Western Russet Potatoes Seald Sweet 772-569-2244 Citrus (Imp., TX, FL) Russet Potato Exchange 800-678-2789 Eastern Russet Potatoes Stellar Distributing 559-275-8400 Kiwi Fruit Sunwest Fruit 559-646-4400 California Citrus Turbana 305-445-1542 Bananas, Pineapples True Leaf Farms 509-782-2807 Value-Added Vegetables

8. Product Innovation The Disney Garden Destination of Innovation!

9. Value Added Varieties Family Size Lunchbox (bags in a clamshell) Quick Snacks –fruit and veggies with dip Veggies and Sauce Foodles Snack Line

10. Pixie Sweet Items Sweet Corn Rainier Cherries “Champagne” Grapes

11. My Size Minis  Kid-Sized Fruit- perfect for smaller sized appetites  Fun, engaging, high- graphic tote bags  Winner of i- Parenting.com Excellent Product Award  Apples, Nectarines, Oranges, Peaches, Pears, Plums

12. High graphic packaging

13. Lug Container

14. High graphic “High School Musical” PLU stickers* Collectible PLUs

15. Collectibles Passport booklet within bags Collect multiple PLU’s –Print collectible PLU sheet online –Collect them all to win a prize on http://www.i-farms.com/ http://www.i-farms.com/

16. Educate Front of the Bag Nutritional Messaging for Moms

17. The Food Pyramid and Good Nutrition Nutrition Facts Learn and Win: I-Farms Website Call to Action: www.disney.com/ healthykids Fun Recopies for Kids! Nutritional Messaging for Kids Back Of the Bag Educate

18. Animate

20. Collectible PLU Strategy “My daughter is so excited to see the Disney characters when we go to the grocery store. The first Minnie Mouse peach she had she took the sticker off and stuck it right onto her forehead. She asks for her fruit by character "can we get 2 Plutos, a couple of Minnies and some Mickeys too!" If the fruit is in a bin with non-Disney Garden fruit we need to pick through and make sure each piece we buy has the right stickers on them. She's even gotten her friends to do the same”.

21. High Graphic POS

22. I-Farms.com

23. Retail Success Produce Manager Feedback – “The Disney product was outstanding and kids are really excited about the characters.” – Produce Manager Double-digit sales increases in commodity apple category (West Coast Retailer) Two year double-digit compound sales increase in stone fruit category (West Coast Retailer) Successful Display Contests – 95%+ participation and 60% sales increase vs. previous year during two-week period of contest at West Coast Retailer

24. Increasing Consumption  Bring new, younger users into the category.  Establish market leadership with kids and their parents.  Provide excitement to the produce department.

25. Your #1 Choice For Children!