1. Instructional Strategies for Online Success Larry Ragan, Director of Instructional Design and Development, Penn State’s World Campus Holly L. Breitkreutz, Associate Dean/Director, Learning Innovations, University of Wisconsin-Extension SPEAKERS

2. Program Objectives Who we are (collectively) Explore options for: –ID&D Services, Learner Support & Organizational Structure Brainstorm alternative strategies

3. Introductions Holly L. Breitkreutz Associate Dean/Director,Learning Innovations University of Wisconsin-Extension Larry Ragan Director of Instructional Design & Development Penn State’s World Campus Participants

4. Instructional Design and Development

5. Strategies for Instructional Design Support Currently support: - 9 degree programs – 5 more being discussed - Covering 100+ courses - Across 10 UW institutions Provide faculty consultation and development Provide faculty support during running of courses

6. Strategies for Instructional Design Support dotEdu development team Team approach - LI staff instructional design experts - Faculty content expert Dev Team - Project Manager - Instructional Designers - Course Builders - Editors Skill sets - Graphic Arts - Media Development - Flash and other design development tools/platforms

7. Strategies for Instructional Design Support Learner Centered Instruction High level of collaboration and interaction Design driven by content and course structure Extensive use of templates High tech and high touch

8. Strategies for Instructional Design Support ID&D is a faculty support unit for the design and development of instructional materials delivered in a variety of distance learning formats: –Independent Learning (200 print-based technology-supported courses) –World Campus (150 technology-based, print-supported)

9. Strategies for Instructional Design Support Team-oriented approach: –Faculty (content/pedagogy) –Instructional designer (ID/project management) –Instructional technologist –Editor –Graphic artist

10. Strategies for Instructional Design Support Designed toward content (varied look and feel) Use a variety of ID approaches and software Courses need to be developed to fill delivery timeframe (program related) Cost efficiencies and process improvements Biggest remaining issue: content on time

11. Strategies for Instructional Design Support Menu of Services: method of accommodating for unit-level ID&D activities –Full serve (ID&D does all) –Mid-level (unit does content development, ID&D does content implementation) –Self-serve (unit does all except implementation)

12. Additional Strategies for ID&D Audience Input

13. Strategies for Learner Support

14. Administrative services available – see handout Extensive collaboration with degree granting institution Integration with other UW System wide applications - Electronic Applications for Admission - Transfer Information System - Major database - HELP online Future integration of our data systems with institutional systems

15. Strategies for Learner Support One-stop shop Ombudsman role Call center One-to-one relationship with learner High tech and high touch

16. Strategies for Learner Support Administrative Services –Inquiry response (call center) –Student record tracking –Student registration/admissions –Lesson tracking services –Exam Services –Financial Services

17. Strategies for Learner Support Bookstore interface: management of relationship with MBSDirect Academic –Student Counseling –Relationship with instructors

18. Strategies for Learner Support Technical Support –Developed in-house –Components of the HelpDesk Course Solutions Web Dictionary Tips and Techniques Downloads

19. Strategies for Learner Support General Strategies Expanded hours Increased use of information system Search for scalable support models Integration with University record and financial systems

20. Additional Strategies for Learner Support Audience Input

21. Strategies for Organizational Structure

22. Overview Online partner developing and supporting degree/certificate programs for the 26 UW campuses Provider of comprehensive support services for learners and faculty Supplier of e-learning solutions to external clients Created by UW Board of Regents (1997) Employer of 80, with annual budget of $6M Sound organization leveraging 109 years of UW experience and expertise in distance education Winner of IBM/Lotus 2000 Beacon Award for Excellence in Training and Education

23. Strategies for Organizational Structure Mission Create a student-centered learning environment Remove time and place as barriers to learning Generate change within UW System Encourage collaboration among UW campuses Export Wisconsin education to the nation/world Serve as online partner to all 26 UW campuses

24. Strategies for Organizational Structure Business Plan Provide online education services to UW institutions Capitalize on depth and breadth of UW System Focus on program-based offerings not individual courses Share tuition revenues with UW institutions Operate with a combination of self-generated and state (public) revenues Contract with external clients and other universities to provide them with e-learning solutions

25. Strategies for Organizational Structure Functions Faculty consultation and development Course design, development, and management Support services for learners and faculty Marketing and distribution Custom e-learning solutions for external clients

26. Strategies for Organizational Structure Units 2 Development Teams - dotEDU - dotORG Learner Services Business development supporting each IT - web services - Network Admin - Apps development Administrative

27. Strategies for Organizational Structure Operational Strategies Production process Heavy reliance on standardized processes Heavy reliance on contingency staff Use of project managers Culture that promotes teamwork across units

28. Strategies for Organizational Structure Parent Organization: Outreach and Cooperative Extension –World Campus –Public Broadcasting –Continuing Education –Extension Service

29. Strategies for Organizational Structure Created a 4-team model for project flow –Academic Programs (incoming) –ID&D (development) –Student Services (delivery) –Financials (the money folks) Support services include: –Marketing team –Client development

30. Strategies for Organizational Structure Academic Programs: –Responsible for interface with academic unit –Manage overall PROGRAM aspects (marketing, ID&D, finances etc…) –Process driven (well at least they try)

31. Strategies for Organizational Structure ID&D –Previously described –Take our marching orders from Academic Programs –Working on becoming more systematic

32. Strategies for Organizational Structure Student Services –Previously described –Transitional shift from traditional DE to new online delivery –Global support presence

33. Strategies for Organizational Structure Finance: not a part of WC but University-wide unit –Responsible for managing income and expenses –Responsible for costing data and time tracking

34. Strategies for Organizational Structure Marketing: bring enrollments to classes Client Development: develop and mentor relationships with corporate customers Marketing Research: “pulse of the industry,” wants and needs of customers==matched to University resources

35. Additional Strategies for Organizational Structure Audience Input

36. Access to Resources Slide Site: http://www.personal.psu.edu/lcr1 Larry Ragan: lcr1@psu.edu Holly Breitkreutz: Breitkreutz@learn.uwsa.edu